Fashion PR News: Jenna Littler Named Head of Global PR, Burberry

Just month’s after hitting the 10 million fan mark on Facebook, earning the title of most popular luxury brand on Facebook, Burberry has announced it has created a new global role that combines oversight of its fashion and corporate PR activities.

The company has appointed Jenna Littler to the post. Jenna came to work for Burberry two years ago from McKinsey & Company, and has spent the last two years as head of corporate relations, developing the corporate relations function within marketing and communications as well as managing the delivery of all communication in relation to Burberry’s corporate strategies and news flow. She will continue to report to Burberry CMO Sarah Manley and oversee the strategic management of Burberry’s fashion PR and VIP relations.

This promotion follows the departure of Justin Cooke, Burberry’s VP of public relations, who recently became CMO at Topshop.

PS: Love that Burberry chose one of my favorite singers, Joan Armatrading, to accompany their Autumn/Winter 2012 how. Swoon.

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.