Fashion PR Fridays: Fashion, Marketing & Social Media News 8.17.12

Why is Prada Prospering? Prada CEO Patrizio Bertelli believes it has to do with company culture (via Harvard Business Review)

50 Shades of…bathroom decor? Luxury marketing pros weigh in (via Associated Press)

While the rest of us are still posting our Shellac manis on Instagram, San Paolo went ahead and created Nails Fashion Week (via AFP)

The PR power of a haircut (and a TwitPic) Yup – we don’t even have to mention who we’re referencing – (via PR Newser)

Do you watch The Pitch on AMC? If so, you’ll be happy to hear it’s been brought back for season 2 (via Ad Age)

A successful week…in Spades! Garance Doré puts the camera down and uses her background in illustration to design a capsule collection for Kate Spade, and Jack Spade collaborates with Barbour to create waxed jackets and a series of bags (via Telegraph, WWD)

Is video a part of your marketing strategy? If not, these Google stats regarding millennial shopping habits might change your mind (via The High Low) and because we’d never leave you hanging, here are some tips to producing video people will watch (via Convince and Convert)

What journalists want…and proof PR pros just aren’t giving it to them (via Spin Sucks)

Time to update your RSS! Social Media Examiner announces their list of Top Social Media Blogs (via Social Media Examiner)

A thoughtful and surprisingly optimistic piece on the state of the fashion industry in Los Angeles (via Fashionista)

Favorite Fashion Videos

Ishiko from Industrial Color Motion on Vimeo.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.