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Fashion PR Marketing Tips

Fashion PR Fridays: Fashion, Marketing & Social Media News 8.17.12

Why is Prada Prospering? Prada CEO Patrizio Bertelli believes it has to do with company culture (via Harvard Business Review)

50 Shades of...bathroom decor? Luxury marketing pros weigh in (via Associated Press)

While the rest of us are still posting our Shellac manis on Instagram, San Paolo went ahead and created Nails Fashion Week (via AFP)

The PR power of a haircut (and a TwitPic) Yup - we don't even have to mention who we're referencing - (via PR Newser)

Do you watch The Pitch on AMC? If so, you'll be happy to hear it's been brought back for season 2 (via Ad Age)

A successful Spades! Garance Doré puts the camera down and uses her background in illustration to design a capsule collection for Kate Spade, and Jack Spade collaborates with Barbour to create waxed jackets and a series of bags (via Telegraph, WWD)

Is video a part of your marketing strategy? If not, these Google stats regarding millennial shopping habits might change your mind (via The High Low) and because we'd never leave you hanging, here are some tips to producing video people will watch (via Convince and Convert)

What journalists want...and proof PR pros just aren't giving it to them (via Spin Sucks)

Time to update your RSS! Social Media Examiner announces their list of Top Social Media Blogs (via Social Media Examiner)

A thoughtful and surprisingly optimistic piece on the state of the fashion industry in Los Angeles (via Fashionista)

Favorite Fashion Videos

Ishiko from Industrial Color Motion on Vimeo.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.


  • Posted August 23, 2012 at 7:05 am | Permalink

    Very interesting videos. That is PR on a whole different level than what I am used to. Thanks for sharing. Looks great
    Jamie@Franchise PR

  • Posted August 24, 2012 at 7:56 am | Permalink

    Love it when a Spin Sucks blog post can make it into fashion! Thanks for including us…and thanks for the guest post a couple of weeks ago!

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at