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How to Pitch Jennine Jacobs, Independent Fashion Bloggers

Since it's start in 2007, Independent Fashion Bloggers, the brainchild of Jennine Jacobs, has risen to be an authoritative community hub for fashion bloggers and the brands seeking to connect with them. Whether its interviewing The Sartorialist, penning the Fair Compensation Manifesto, or hosting the biannual IFB Conference, any brand seeking to engage with fashion bloggers should be paying attention to IFB's ongoing evolution.

How do you prefer to receive pitches?


How far in advance do you work?

2 weeks

What is the best time for a fashion brand/publicist to reach out to you?

Tuesday, Wednesday Thurs

What types stories/pitches do you want to receive?

Digital media, social media, blogging, campaigns, technology

What makes a great pitch?

Relevance to bloggers, scoop

What is the best way for a fashion brand/publicist to build a relationship with you?

Sending great pitches, meeting in person

What is a guarantee that a brand/publicist will never hear back from you?

Irrelevant pitches, rudeness

What do you wish more fashion brands/publicists understood about IFB:

IFB doesn't blog about fashion per se, we focus on how to help fashion bloggers improve their blog and monetize. We'd be more interested in how a brand launched a campaign with bloggers than talking about the product.

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at