How to Pitch Jennine Jacobs, Independent Fashion Bloggers

Since it’s start in 2007, Independent Fashion Bloggers, the brainchild of Jennine Jacobs, has risen to be an authoritative community hub for fashion bloggers and the brands seeking to connect with them. Whether its interviewing The Sartorialist, penning the Fair Compensation Manifesto, or hosting the biannual IFB Conference, any brand seeking to engage with fashion bloggers should be paying attention to IFB’s ongoing evolution.

How do you prefer to receive pitches?


How far in advance do you work?

2 weeks

What is the best time for a fashion brand/publicist to reach out to you?

Tuesday, Wednesday Thurs

What types stories/pitches do you want to receive?

Digital media, social media, blogging, campaigns, technology

What makes a great pitch?

Relevance to bloggers, scoop

What is the best way for a fashion brand/publicist to build a relationship with you?

Sending great pitches, meeting in person

What is a guarantee that a brand/publicist will never hear back from you?

Irrelevant pitches, rudeness

What do you wish more fashion brands/publicists understood about IFB:

IFB doesn’t blog about fashion per se, we focus on how to help fashion bloggers improve their blog and monetize. We’d be more interested in how a brand launched a campaign with bloggers than talking about the product.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.