Since it’s start in 2007, Independent Fashion Bloggers, the brainchild of Jennine Jacobs, has risen to be an authoritative community hub for fashion bloggers and the brands seeking to connect with them. Whether its interviewing The Sartorialist, penning the Fair Compensation Manifesto, or hosting the biannual IFB Conference, any brand seeking to engage with fashion bloggers should be paying attention to IFB’s ongoing evolution.
How do you prefer to receive pitches?
How far in advance do you work?
What is the best time for a fashion brand/publicist to reach out to you?
Tuesday, Wednesday Thurs
What types stories/pitches do you want to receive?
Digital media, social media, blogging, campaigns, technology
What makes a great pitch?
Relevance to bloggers, scoop
What is the best way for a fashion brand/publicist to build a relationship with you?
Sending great pitches, meeting in person
What is a guarantee that a brand/publicist will never hear back from you?
Irrelevant pitches, rudeness
What do you wish more fashion brands/publicists understood about IFB:
IFB doesn’t blog about fashion per se, we focus on how to help fashion bloggers improve their blog and monetize. We’d be more interested in how a brand launched a campaign with bloggers than talking about the product.