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Fashion Collab NYC

Event Invite: 5 Reasons Fashion Designers Should Attend Fashion Collab 10.22.12

Fashion Collab founders Jessica Quillin & Krista Peck of Atelier 36 and Nicole Giordano & Jim Powell of StartUp FASHION, know a thing or two about conferences. Mostly, that they are boring. And, that all that panel directed focus can make it difficult to get your specific questions answered, or feel like you really understand how to apply what you've learned to your business. In response, they created Fashion Collab, a one-day workshop specifically for fashion designers that explores Digital Content Strategy for Emerging & Independent Designers.

Here are 5 reasons to attend:

The Speakers

Here are just a few highlights:

  • Tara St. James, formerly Creative Director of Covet, now running her own label, Study
  • Communications specialist Inna Shamis Lapin, who has worked with some of the world’s most recognized brands including Vogue & Elle Décor,
  • Former Bestey Johnson social media coordinator Jennifer Heal, currently social media manager at fashion start-up Shoptiques

Focus is on designers, not marketers

  • Collectively, those involved in Fashion Collab have about a gazillion years working with all sorts of fashion brands, and each has a soft spot for independent designers. Expect a tailored, hands-on experience with real-world information for emerging designers.

Get expert feedback on your website

  • Worth the cost alone, the event features a live website critique breakout session. You'll convene into small groups to work with an industry expert on specific ideas and tweaks that can be made to your website to help drive engagement and sales through your website.

Learn how to go mobile

  • Learn how to use Instagram and Pinterest platforms to create a budget-friendly mobile strategy.

Save 15%

  • PR Couture readers save 15% off the ticket price with code FCPRC

The event is being held at Studio Arte in New York City’s Garment District on October 22nd, 2012 from 9 a.m. – 5 p.m. Follow on Twitter @FashCollab and use hashtag #FCNYC. Also, PR Couture isn't affiliated with this event in any way, we just think this sounds like a fun way to spend a day (so much so, that you might see us there!).

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Trackback

  • By {Go} Fashion Collab « Dara Bu on October 14, 2012 at 8:35 pm

    […] more reasons to attend, plus a special 15% off code – head over to PR Couture! Social Love:Share on TumblrEmailDiggPrintLike this:LikeBe the first to like this. Tagged Fashion […]

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at