Fashion PR Fridays: PR, Marketing & Social Media News 10.04.12

  • Put the Hula Hoop Bag down, and allow Karl Lagerfeld to show you how it’s supposed to look. (via Fashionista)
  • What do you think about sites paying contributors to drive traffic on social shopping sites? (via the High Low)
  • What do you like most about the Marc Jacobs for Louis Vuitton SS13 show? The pop of 60’s, or those escalators! (via Refinery 29)
  • To digitalize or not to digitalize catalogues? With most sales and marketing driven online nowadays, that really is the question. (via Fashionably Marketing Me
  • Some of the good and the bad from Paris Fashion Week. (via WSJ)
  • Oscar PR Girl has made her signature mirror-reflected pose a thing.  Now she’s giving you the chance to strike a pose. (via Oscar PR Girl Tumblr)
  • Because we all know that what really mattered at Wednesday’s Presidential Debate was what Michelle Obama and Ann Romney wore. Right?   Well, anyway. (via the Cut Blog)
  • Oui! Oui! Paris doesn’t even have to try with its street style. Here’s a treasure trove of over 500 chic Parisian ladies. (via Fashionologie)
  • Houston-based retailer Charming Charlie taps marketing and advertising agency Lambesis and provocative fashion photographer Terry Richardson to help it go from value-centric to fashion forward. (via WWD)
  • Business of Fashion Editor-in-Chief Imran Amed takes on the new Yves Saint Laurent logo and PR team in this op-ed. (via BOF)
  • From Google Glasses to bloggers, technology and the like-minded took over this season’s New York Fashion Week. (via Upstart Business Journal)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website