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Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 10.19.12

  • Do you scroll through Twitter first thing in the morning? Take a peek at Facebook while you’re in a meeting? Yeah, you may be addicted to social media. (via PR Daily)
  • Brands merge the digital and the physical to create a unique shopping experience, but are they complementing or overshadowing each other? (via Fashionably Marketing Me)
  • A behind-the-scenes look at Brad Pitt taking on Chanel No. 5. (via Little Pink Blog)
  • Burberry joins the few – like Dior and Chanel – and takes its perfume business in house. (via The Montreal Gazette)
  • Did you know that roughly 22 percent of companies lack a social media strategy? (via WWD)
  • We just can’t deal. Take in the whole Target/Neiman Marcus Holiday Collaboration, and start making your list. (via Racked)
  • What do you think about brands going mobile? Kiehl’s is developing their mobile platforms to engage consumers, test markets and drive sales. (via Luxury Daily)
  • Maxipad Bodyform gave us some major giggles with their PR response to a disgruntled male Facebook fan. (via Jezebel)
  • Ready to Launch – and some other PR girl must-reads – get some love on Girl With a Banjo. (via Girl With a Banjo)
  • Three easy steps to improve your press reach. (via Yahoo! Small Business Advisor)


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About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at