Fashion PR Fridays: PR, Marketing & Social Media News 10.19.12

  • Do you scroll through Twitter first thing in the morning? Take a peek at Facebook while you’re in a meeting? Yeah, you may be addicted to social media. (via PR Daily)
  • Brands merge the digital and the physical to create a unique shopping experience, but are they complementing or overshadowing each other? (via Fashionably Marketing Me)
  • A behind-the-scenes look at Brad Pitt taking on Chanel No. 5. (via Little Pink Blog)
  • Burberry joins the few – like Dior and Chanel – and takes its perfume business in house. (via The Montreal Gazette)
  • Did you know that roughly 22 percent of companies lack a social media strategy? (via WWD)
  • We just can’t deal. Take in the whole Target/Neiman Marcus Holiday Collaboration, and start making your list. (via Racked)
  • What do you think about brands going mobile? Kiehl’s is developing their mobile platforms to engage consumers, test markets and drive sales. (via Luxury Daily)
  • Maxipad Bodyform gave us some major giggles with their PR response to a disgruntled male Facebook fan. (via Jezebel)
  • Ready to Launch – and some other PR girl must-reads – get some love on Girl With a Banjo. (via Girl With a Banjo)
  • Three easy steps to improve your press reach. (via Yahoo! Small Business Advisor)

 

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.