sign up

Get a free fashion PR plan template and special offers exclusive to insiders!

Cosmetics for Lacoste L!ve

[Sponsored] Lacoste L!VE Launches with Multi-Media Digital Experience

It's no secret that Canada is home to some of my favorite things - Anne of Green Gables, Indochino, Lululemon, Danielle LaPorte, Tiny Devotions, lots and lots of maple syrup... and Lacoste feels the same way.  The iconic sportswear brand has chosen to feature Montreal in their Lacoste L!VE campaign, featuring multidisciplinary creative artist Julien Vallée and the band Cosmetics. The Lacoste L!VE Unconventional Talents campaign is a content-rich initiative featuring stylish brand ambassadors to help promote Lacoste L!VE, a new collection that represents "an unexpected and cool combination of Lacoste original style and street art."

 

 

The video teaser above is just a hint of the visual feast that takes place on the  the Lacoste L!VE site. Those in need of a little lifestyle inspiration can explore in-depth interviews with Vallée and the Cosmetics, view galleries of photos optimized for social-share, read through a Montreal city-guide, download the iPad app, check out the blog, shop and get behind-the-scenes video content. It's a rich exploration of content and commerce that effectively demonstrates an edgier side to Lacoste with a robust user experience that is both on brand and on trend.

What do you think of the campaign?

*This post was sponsored by Lacoste but the opinions are my own. Thanks guys!

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

Add Comment Register



Post a Comment

Your email is kept private. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.