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#mktimeless

Enter the #MKTimeless $650 Limited-Edition Paris Watch Giveaway

I am very proud to announce that PR Couture came in second place for driving a ton of social actions for the #MKTimeless campaign, which means that not only is a gorgeous limited-edition watch on it's way to me, but I have the opportunity to give-away the watch (a $650 value) to one of you!

Content and/or other value provided by our partner, Michael Kors.

Twinsies!

So this is what you have to do. Rummage around on PR Couture and find out which is your favorite post of ALL TIME! Link to it in a comment along with a few lines about why it's your favorite, or share a related experience or piece of advice. Here's the catch: once a post has been labeled a favorite, it's off limits, so you'll need to find another article. Make sure you read through all the comments to make sure no one else has linked to it already (and hey, you might find something useful - we have almost 6 years of posts after all!). I'll pick my favorite comment and we'll have matching watches for ALL TIME!

To recap:

1. Poke around on PR Couture and find your favorite post of all time

2. Make sure no one else has already chosen that post by reading through the comments

3. Paste in the link in the comment box and add a few lines about why you like the post

4. Make sure you have entered in your email address

5. Wait and see if it's my favorite!

Winner will be notified via email November 15.

Good Luck!

 

27 Comments

  • Posted November 8, 2012 at 12:44 pm | Permalink

    I really value the information that’s presented on your site–and am thrilled to have an opportunity to point out my favorite article, as well as be entered to win that gorgeous watch. My favorite post of all time was written in May of this year and made the comparison between working in PR as an in-house employee versus working for an agency; it also gave the pros and cons of each. Reading this was timely for me, as I’m in a position where I’m seeking to change careers, but am still not 100% sure about what avenue I’d like to take. So it is always helpful when someone can provide perspective from the inside.

    http://prcouture.com/2012/05/01/fashion-pr-101-in-house-or-agency/

  • Marie
    Posted November 8, 2012 at 12:50 pm | Permalink

    One?! Just One?! I always appreciate and learn most from the interviews that tell a brand’s story. Most recently, the Cambridge Satchel post gave me a whole new insight into a company I have known about forever, but didn’t really KNOW about.

    But really my favorite of all time, is probably the first Show me the Pretty with Fashion Loves People. http://prcouture.com/2010/12/13/part-1-show-me-the-pretty-ethical-apparel-line-fashion-loves-people/

    I love the line (have a great colab with Early Jewelry necklace) and I STILL go back to this post when it comes to defining terms like “for benefit,” “fair trade,” and “heritage.”

  • Posted November 8, 2012 at 1:11 pm | Permalink

    Though I’ve read a lot of PR Couture over the years, I think the one post that stands out most is:
    http://prcouture.com/2010/12/07/fashion-pr-fashion-blogger-burnout/

    “My nose is crinkling with a whiff of impending ‘fashion blogger plus fashion brand’ overkill. And, I’m frustrated that there are only a handful of bloggers – a fashion blogger brat pack – if you will, that seem to be in the running for the best gigs.”

    Perhaps its my relationship with writing for IFB or the fact I so often act as an observer of a community I’m involved in, but I feel that this problem is always on target. A post written almost 2 years ago, and yet — the fashion industry hasn’t caught on or changed. It’s a problem that is still prevalent in fashion blogging and social media, despite the creation of so many blogger agencies, including DBA, Style Coalition, Glam Media, etc. Perhaps with the creation of these agencies, it’s gotten worse, even though the work is spread among a slightly wider net of bloggers now. As I re-read the comments, I also realize how little brands often can bring to the table: as a blogger, I don’t feel that I’m being approached with the energy and enthusiasm of building something cool and great together. So many STILL continue to use bloggers as a one-time means to an end.

  • Jordanna
    Posted November 8, 2012 at 1:23 pm | Permalink

    Wow. I have been following PR Couture for a long time now so it is hard to pick just one post. Haha. I have learned so much about this industry from your site and have used so many tips for my business. But because this is a hard industry, especially for women of color, it was your interview with Danika Daly of Danika Daly PR that recently inspired me to keep going: http://prcouture.com/2012/09/11/front-row-fashion-pr-nyfw-qa-with-danika-daly/. I have recently had conversations with my PoweRgirls about how you don’t see too many ladies of different ethnic backgrounds in fashion PR and seeing Danika gave me a much needed boost to keep on going. It was just something that might not seem major to some, but encouraged me.

    I definitely agree with her quote “PR Couture inspires me and makes me feel like I can conquer any project,” because this is how I always felt since finding PR Couture and reading about other women who are succeeding and own their own, including you Crosby.

    xo

  • Posted November 8, 2012 at 1:44 pm | Permalink

    I only started following you about 3 months ago, because I am working on breaking into fashion PR as a career change and you’ve been SOOOOOOOO helpful!

    My favorite post was about brands working with fashion bloggers, not because I am a brand, but because I am a fashion blogger and it’s nice to see the other side of the deal and read what brands are looking for! It helped me land a few deals with big brands!! Thanks! (http://prcouture.com/category/fashion-pr-tips-strategy/)

  • Posted November 8, 2012 at 2:30 pm | Permalink

    I have been absolutely dying over that watch since I first saw it on PR Couture… oh Michael Kors.

    The hardest part of this comment will be narrowing it down to one favorite post! I have so many pinned to my “working girl” pinboard that I constantly check back on for guidance and inspiration. One I find myself turning to again and again is the back to school tips for PR majors: http://prcouture.com/2012/08/27/back-to-school-10-tips-for-pr-majors/. It keeps me on track every semester!

  • Megan Gibson
    Posted November 8, 2012 at 4:31 pm | Permalink

    The article listed below was posted around Mother’s Day this year. This was my favorite because it introduced me to the idea of helping people on the behalf of others. I realized that not only could I use the idea for Mother’s day this year but I could also employ the idea for fuuture friends’ and family birthdays, or major holidays for that matter. It introduced a wonderful idea to me that will not soon be forgotten.
    http://prcouture.com/2012/04/30/fashion-pr-a-powerful-mothers-day-pitch-tip/
    Thanks for all you do! What a wonderful giveaway!!

  • Posted November 8, 2012 at 4:44 pm | Permalink

    You know those recently graduated theater majors who thought they’d be employed by now and yet find themselves “unqualified” for even a waitressing job? Yeah, that’s me… hello there! I graduated from college over a year ago and this past June I became so tired of looking for a job (plus, I can hardly say that getting rejected over and over is a favorite pastime of mine.)

    So I said, “Self. This isn’t working. What are you going to do?”

    I knew I liked event planning. I knew I liked fashion. I had a vague idea that Public Relations could marry these two loves together (this idea mainly stemmed from watching Lauren Conrad work for Kelly Cutrone at People’s Revolution on “The Hills.”) So, like any good millennial, I Googled “Fashion PR.” This is where I first laid eyes on the brilliance of PR Couture.

    I was (and still am) deeply inspired by Crosby’s story and experience (you can imagine my excitement when I found out that she had a book out too! I bought it and read it immediately. No shame.) I was also so thrilled to find invaluable information on this industry and I soaked it up like a PR-thirsty sponge.

    Fast forward to today and I am pursuing my Certificate in Public Relations. And I love it. I am particularly fascinated by my Social Media class, which emphasizes the importance of an authentic, enticing story.

    My favorite post, “4 Steps to Better Fashion PR Storytelling,” (http://prcouture.com/2011/11/28/4-steps-to-better-fashion-pr-storytelling/) really grounded for me what it means to tell stories on a client’s behalf. Don’t sugarcoat. Don’t exaggerate. Be honest. Be real.

    The advice that most resonated with me, however, was to “think about all the stories your client has to share with their customers. The hours spent on a particular collection has a story. The inspiration for the collection has a story and could lead to a new pitching angle.” Stories don’t have to be fabricated to be interesting. Real-life stories are what connect us. They are what we crave. They help us relate to one another by sharing in each other’s joys, sorrows, triumphs and adventures.

    The post says it best: “Relationships are built on sharing…sharing stories, ideas, experiences, wine and dessert!”

    Thank goodness for the creation of PR Couture! It has been a great source of information and inspiration for me.

    Because, as you can see, Crosby’s story inspired my story and continues to inspire other’s stories by providing tips for good storytelling.

    My, what a story!

  • Posted November 9, 2012 at 11:03 am | Permalink

    I’m a newbie to the fashion PR industry, but I’ve followed PR Couture for a while now. PR Couture definitely helped me get through some long nights trying to prepare a PR campaign in undergrad or doing simple research for a project. I graduated over a year ago, and I started my own fashion PR firm. PR Couture has helped me learn how to compose media pitches to the appropriate way to pitch them to the media. I even purchased the fashion PR media list, which has been so helpful.

    It’s so hard for me to just chose one article, but I’ll have to go with http://prcouture.com/2010/04/01/fashion-101-so-what-do-fashion-publicists-do/. Even after studying PR for four years and obtaining over five internships, I sometimes find it hard to explain the role I actually play. This article not only helped me decide which PR industry I wanted to go into, but it also gave me insight on how to explain to those not so familiar with the industry what it is I do.

    My favorite quote from this article is “It’s a lot of fun working in fashion. It’s one of the few businesses that’s 100 percent business and also 100 percent creative, which makes it very special.” This is the exact reason why I left my job in mortgage banking to follow my dreams of creating a PR firm. I am way too creative for a career where everything is so cut and dry.

    Thank you so much Crosby, and I hope you continue to inspire ALL PR girls!

  • Regina
    Posted November 9, 2012 at 11:03 am | Permalink

    I’m so glad that we get to pick our favorite articles, and revisit other favorites with this giveaway! It’s a great refresher for the golden nuggets of this site.

    My favorite article is “Fashion PR: How to Think Like an Editor and Succeed with Branded Content
    ,” http://prcouture.com/category/fashion-pr-tips-strategy/page/8/

    Although the intent of the article is to give a great guideline for branded content (“be interesting”), I think that’s a fantastic mantra for everything we do as members of the PR industry, and a great way to approach how you frame yourself as a person and employee. With how prolific and overwhelming traditional and digital media can be, content has to be relevant and interesting or it won’t get coverage. The quality of being interesting also helps edit what needs to be created or pitched, which prevents boring or unimportant news from clogging audiences’ frame of reference for the brand and forces us to find new, fun ways to tell stories.

    It’s also a good reminder to be an interesting person, who is creative and fiercely curious. Being a creative and interesting person translates to more constructive and innovative work, that keeps both consumer and creator excited and passionate. It’s a simple phrase, but “be interesting” should be at the root of everything we do!

  • Danielle
    Posted November 9, 2012 at 11:36 am | Permalink

    OK, I don’t really want to win the watch, but I do want to take the opportunity to tell you how amazing you are! As someone who knows you IRL, you’re inspiring not only in the content you share, but in the kind heart that you have, your passion for helping others and the never-ending drive for success that is uniquely your own. Thanks for all you do for our industry…and for being a pretty kick ass friend ;)

  • Philip
    Posted November 10, 2012 at 2:20 am | Permalink

    I benefited from Michael Shane’s advice found in the article:
    “The Dapper Man’s Guide to Fashion PR Interview Attire” by Crosby: http://prcouture.com/2011/11/15/what-to-wear-the-dapper-mans-guide-to-fashion-pr-interview-attire/ .

    First off, Michael steered me to H&M for great value in suits and jackets. Also, I always thought a bow tie was a bit pompous until I got the courage to wear one—I actually pulled it off! I felt more festive wearing the bow tie than pompous.

  • Posted November 11, 2012 at 6:59 am | Permalink

    Picking just one was a near impossible task! Ever since landing on your website a year back I was immediately hooked on the ideas and information you presented and shared and it’s what initially sparked my interest in this side of the industry (which has then influenced the path I’ve chosen for university next year, I just graduated year 12 a couple of weeks ago in Australia) So for that, I thank you.
    If I had to pick one (that wasn’t already taken, thankyou Abigail)

    I also found your site incredibly valuable during this year when I was researching for a major report on ‘social media and blogging’s effect on the fashion industry’ as I was constantly lead to brand x blogger collaborations and the tactics brands used to pitch and advertise/market to and through bloggers. So in short, thank you for adding to my A+!

    Anyway, one post that has particulary spoken to me in recent weeks is this one: http://prcouture.com/2012/02/09/haute-media-training-how-to-give-great-interview/ as the insightful and highly helpful tips came in handy when I had my first proper job interview, in which I scored the internship I was after!
    So not only can I take it as a win, but you can too because the work and effort you put into this website, your advice, knowledge and output actually transfers successfully into the real world and is being practiced on a daily basis. Now if that isn’t something to be proud of, then I don’t know what is!

    Thank you again, and thank you for running such a wonderful website and competition,
    Have a great weekend and a well deserved feet up on couch moment,
    Kate xx

  • Anne
    Posted November 12, 2012 at 8:53 am | Permalink

    http://prcouture.com/2012/09/14/six-entreprenurial-tips-from-the-ifb-new-york-fashion-week-blogger-conference/

    I think this article is fantastic because the same entreprenurial strategies encompassed here can be applied in so many different ways and areas. I just finished hosting a 2 day seminar through my organizatoin for college juniors and seniors on our scholarship program and we had several prominent entrepreneurs speak on this subject. This article, especially the part about being okay with an accepting failure (which IS inevitable, the only people who have never failed are those who have never tried to push the limit), is spot on with its information.

  • Posted November 13, 2012 at 7:19 am | Permalink

    I love this watch! I have to say my favorite post is actually your earlier one from this campaign. The MKTimeless program is such a cool campaign with awesome bloggers. I wish I had been a part of it! I’ve worked with SocialChorus before on a few other programs and the platform is very straight forward and easy to use…every blogger’s dream! My fav piece from your Polyvore with the watch is that leopard scarf…where is it from! I liked how you contrasted the rose gold with the yellow. I’d definitely rock this watch with some trousers, wedge sneakers, and an awesome jacket on top (Ann D if I could ever get my hands on one!).

    xox Hillary Bankz

    http://prcouture.com/2012/10/10/how-michael-kors-is-working-with-fashion-bloggers-for-mktimeless/

  • Elisabeth
    Posted November 13, 2012 at 2:55 pm | Permalink

    This is amazing! I have been drooling over this watch but didn’t quite have the moola for it. ;-) Congrats on getting second place!

    I have to be honest, I am completely new to your site so I enjoyed reading your about section to get to know you and the site.

  • Posted November 13, 2012 at 11:39 pm | Permalink

    I’ve been following prcouture for a while and I have to say that my favorite post is “Free Advice for Fashion Designers from 32 Fashion Industry Experts”.
    http://prcouture.com/2011/09/21/free-advice-for-fashion-designers-from-32-fashion-industry-experts/

    I’ve always been interested in fashion design and the information from the e-book definitely helped. Although I’m still a student, I think it’s never too early to know about the industry and what professionals are thinking when they decide who to work with and how they approach their work.

  • Andy
    Posted November 14, 2012 at 2:04 pm | Permalink

    At most I like this article, because it gives me great chance to win something I couldn´t have :P my second favorite article is http://prcouture.com/2012/04/25/fashion-pr-101-how-to-create-an-amazing-press-or-media-kit/ it showed me a lot of new tips I´ve never thinking about, I´m starting with writing and this article was helpful for me :) you inspired me to work better, so thank you :)

  • Posted November 14, 2012 at 2:38 pm | Permalink

    My favorite has to be the “Develop a PR Editorial Calendar for Pitching Media” post. I work in a PR firm right now, and we use editorial calendars all the time, for every client we work with. However, it somehow never dawned on me to use one for myself.

    While I was reading the post, I had a different thought, which basically went like this – “oh my god, what have I been doing scribbling down my post ideas in a little notebook and never solidifying a real calendar? Am I crazy?” I know it’s off semi-off topic from the original post, but it can get a little confusing working from my PR firm and pitching media during the day, to going home at night to a full inbox of pitches from other PR professionals.

    As a staff writer/contributor for 4 different blogs (and the most organized person I know), I was flabbergasted (yes, flabbergasted) to realize I never thought to put an editorial calendar to work for my own personal benefit. So, a big thanks to this post for making me think outside of the box when it comes to my editorial calendar use!

    http://prcouture.com/2012/09/24/develop-a-pr-editorial-calender-for-pitching-media/

  • sandra jacquemin
    Posted November 14, 2012 at 2:41 pm | Permalink

    Back To School: 10 Tips for PR Majors
    - http://prcouture.com/2012/08/27/back-to-school-10-tips-for-pr-majors/ -

    I absolutely loved the honest and candid approach to this. I don’t want to be long-winded but give props where props are do. Besides this in itself being a BRILLIANT PR/Marketing strategy (byway of this contest) it drives guests to not only read YOUR posts, but each other’s posts. In our businesses, often, we don’t not have comradity and sisterhood (if you will). Respecting each other’s views, offering up advice and sharing.

    Moreso, indeed we should ‘Go Back To School’ in an effort to stay relavant and remind ourselves of the ‘Basics’ which we often forget while we try to evolve.

    Xxo

  • Sara
    Posted November 14, 2012 at 2:44 pm | Permalink

    As an avid follower of PR Couture on Twitter, there were so many articles to choose from! However, I really really enjoy and can benefit from the article on how Juicy Couture is able to cut through the clutter during NYFW. The article not only provides great tips for a PR person in the fashion industry, but those same tips can be applied to other positions and/or PR industries – very helpful! With so many brands and products on the market, it is so important to have that special “zing” factor to really stand out, and I feel this article does an excellent job of telling the reader how to do that, whether it’s through Pinterest, Instagram, Twitter, etc.

    From the article, “Social media always evolves and while it is important to experiment with new platforms and technologies, the key is to approach it all with a strong strategy.” I really cannot agree more, and this is key when it comes to public relations, and especially in the fashion industry when trends are changing so often, just like social media.

    Again, very helpful article!

    http://prcouture.com/2012/09/19/fashion-pr-how-juicy-couture-quickly-cut-through-the-clutter-during-nyfw/

  • Leigh Harmon
    Posted November 14, 2012 at 2:45 pm | Permalink

    http://prcouture.com/2011/03/24/fashion-pr-the-manifesto/

    I would have to say that “Fashion PR: Keep Calm & Create a Brandifesto” is my favorite post. Being in this industry for only a short time (2 years), I never thought I would already be in a place where I needed inspiration to inspire my clients. Define the Difference; Play with Personas; Mine your Motivations; and Crowdsource the Community may seem like words on a page to some but in the world of PR – they are EVERYTHING! It’s the rules we write down for our clients to produce great creative work, but often forget or neglect to apply said rules to our own lives that deserve the same amount of creativity.

    “In the hard times – DRESS UP!”

  • Sara
    Posted November 14, 2012 at 2:45 pm | Permalink

    As an avid follower of PR Couture on Twitter, there were so many articles to choose from! However, I really really enjoy and can benefit from the article on how Juicy Couture is able to cut through the clutter during NYFW. The article not only provides great tips for a PR person in the fashion industry, but those same tips can be applied to other positions and/or PR industries – very helpful! With so many brands and products on the market, it is so important to have that special “zing” factor to really stand out, and I feel this article does an excellent job of telling the reader how to do that, whether it’s through Pinterest, Instagram, Twitter, etc.

    From the article, “Social media always evolves and while it is important to experiment with new platforms and technologies, the key is to approach it all with a strong strategy.” I really cannot agree more, and this is key when it comes to public relations, and especially in the fashion industry when trends are changing so often, just like social media.

    Again, very helpful article!

    http://prcouture.com/2012/09/19/fashion-pr-how-juicy-couture-quickly-cut-through-the-clutter-during-nyfw/

  • Kari Evans
    Posted November 14, 2012 at 4:32 pm | Permalink

    I love the article on branded content that works! This article makes it clear that you don’t have to spend hours creating new content, a dilemma I have. I need to just think about what I already have that speaks to the consumer and re-purpose it. Note to self: stop over thinking and start doing! (Plus, it was for Fast Company so you know it’s good!)

    Fashion PR: How to Create Branded Content that Works
    http://prcouture.com/2012/04/20/fashion-pr-how-to-create-branded-content-that-works/

  • Posted November 14, 2012 at 5:45 pm | Permalink

    http://prcouture.com/category/fashion-pr-tips-strategy/page/9/

    “What is my favorite post of all time?” that is the question. Certainly I am not the only one feeling as though it is impossible to choose just ONE. As an aspiring publicist with endless passion for this field, PR Couture has served as a mentor, a teacher and one of my best-friends who I can always depend on to feed me significant information when it comes to this industry.

    Having worked with a multiple of brands and continually doing so, I for one take pride in not only the company but the work I produce for them. Keeping in mind that when the company succeeds, I too succeed and am a part of that contribution. It is evident that NO brand or individual at that could be successful without a plan.

    Crosby, your post entitled ” Fashion PR 101: How to Write a Fashion PR Plan” serves as part of mine. It’s a valuable source that keeps me ahead of the game. Planning, Research/Discovery, and Relationship Tending are some of the key areas you give insight to. Without truly knowing these areas and how you plan on adhering to them, What really do you have to move forward?

    You write “A well-crafted public relations plan establishes goals, measureable objectives, strategies and supporting tactics to keep everyone on track”. Indeed, on track is where I tend to stay.

    “Ready to Launch” insisted I land a PR internship, so I did. “Pitch Perfect” is my current go to source and the media lists included were my investments. Posts on this site are my treasures, and the material combined are my reminders that I am serious and have a lot to look forward to.

    Thank You Crosby & the PR Couture Team! Cheers to the FUTURE!

  • Kelly Hayes
    Posted November 15, 2012 at 10:04 am | Permalink

    http://prcouture.com/2012/07/17/connecting-digital-pr-social-media-2-case-studies-of-successful-small-business-campaigns/

    I’m only a student at Ohio University but I’m an Intern and Account Executive year round. Currently I’m revamping a campaign for an newer nonprofit that supports military families. It may not be fashion (which working in fashion PR is my dream), but I do get the experience for my resume/portfolio. This article is very helpful to me, which is why I chose it. I look at the Facebook page daily and as soon as I see those insights go down I start to worry and post again. These ideas will really help me and everyone else working on this campaign to expand and allow it to continue to grow. I may just use that hashtag idea to start getting more followers on Twitter. The campaign is just starting to be developed but with this article, at least the social media for the campaign can grow and aware social media users about mental health. Thanks PR Couture!

  • Posted November 15, 2012 at 5:07 pm | Permalink

    http://prcouture.com/2012/04/03/fashion-pr-101-how-to-write-a-fashion-pr-plan/

    “What is my favorite post of all time?” that is the question. Certainly I am not the only one feeling as though it is impossible to choose just ONE. As an aspiring publicist with endless passion for this field, PR Couture has served as a mentor, a teacher and one of my best-friends who I can always depend on to feed me significant information when it comes to this industry.

    Having worked with a multiple of brands and continually doing so, I for one take pride in not only the company but the work I produce for them. Keeping in mind that when the company succeeds, I too succeed and am a part of that contribution. It is evident that NO brand or individual at that could be successful without a plan.

    Crosby, your post entitled ” Fashion PR 101: How to Write a Fashion PR Plan” serves as part of mine. It’s a valuable source that keeps me ahead of the game. Planning, Research/Discovery, and Relationship Tending are some of the key areas you give insight to. Without truly knowing these areas and how you plan on adhering to them, What really do you have to move forward?

    You write “A well-crafted public relations plan establishes goals, measureable objectives, strategies and supporting tactics to keep everyone on track”. Indeed, on track is where I tend to stay.

    “Ready to Launch” insisted I land a PR internship, so I did. “Pitch Perfect” is my current go to source and the media lists included were my investments. Posts on this site are my treasures, and the material combined are my reminders that I am serious and have a lot to look forward to.

    Thank You Crosby & the PR Couture Team! Cheers to the FUTURE!

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.