Fashion PR Fridays: PR, Marketing & Social Media News 11.16.12

  • Holiday shopping trends all wrapped up in a lovely infographic. (via Social Caffeine)
  • A look at how Spanish label Zara became the largest fashion retailer on the planet. (via the New York Times)
  • Fashion brands continue to experiment with video content. What videos have you seen and liked? (via the High Low)
  • The powers-that-be have decided what the word of the year is. We’ll give you a clue: It rhymes with bif and sometimes involves lots of cats. (via PR Daily)
  • Ebay launches its affordable collective (everything is under $100) just in time for gift-buying season. (via Refinery 29)
  • Target and ABC show “Revenge” team up for some innovate advertising. We’re already obsessed enough with both as it is. (via Business 2 Community)
  • Crosby Noricks made it on the 2012 iMedia top 25 list of cutting edge innovators. We’re so proud! (via iMedia Connection)
  • Angels and their wings – a look at Victoria’s Secret Fashion Shows through the years.  (via Business Insider)
  • Pinterest makes it official and launches new business account features and tools. (via AdAge)
  • Calling all students! Parsons opens its doors in Paris and hopes to open more across the Eastern Hemisphere. (via Fashionista)


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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.