Fashion PR Fridays: PR, Marketing & Social Media News 11.2.12

  • Crosby Noricks shares how PR Couture has evolved into a leading industry resource for fashion PR and media professionals in this in-depth Q&A. (via insideFMM)
  • Seven must-watch documentaries for the fashion-inclined in any type of weather. (via Racked)
  • Which social media network do you think is the PR champ? (via PRWeb)
  • Thanks to positive and prompt responses, an increasing number of consumers are taking customer service to social media. (via WWD)
  • Aeropostale unveils a new high-tech prototype store for a bright future. What do you think? (via Business Insider)
  • Marketers are changing their habits, moving from traditional content marketing to specialized content that drives compelling storytelling. (via PSFK)
  • Are bloggers the new entrepreneurs? These major influencers are turning themselves into big names and big brands. (via the Guardian)
  • Check out reviews of Ready to Launch in English and Español on bilingual PR spot, Chick Influence. (via Chic Influence)
  • Five ways to make a social media-centered holiday campaign merry and bright.  (via Fast Company)
  • These brands are using Instagram as an innovative tool for sharing and reaching out to new audiences. Who’s your favorite? (via Mashable)


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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website