Fashion PR Fridays: PR, Marketing & Social Media News 11.23.12

  • Calypso and astrologist Susan Miller team up for a collection of cashmere sweaters that come in 13 colors, each of which are linked to a color aura that can bring out specific traits. We will take one of each, please!  (via Fashionista)
  • Want to pitch Good Morning America? Here are a few tips to get some morning show coverage. (via PR Daily)
  • Marc Jacobs takes the shopping experience to the next level with its brand new e-commerce site. What do you think? (via Inside FMM)
  • Getting ready to launch in JCPennys around the country, Canadian brand Joe Fresh uses Fast Fashion to get a foothold in American soil.  (via Racked)
  • Ever wonder how Black Friday became Black Friday? Well, here you go. (via Business Week)
  • The gap between content and pure commerce is closing, and new business models are emerging. (via Business of Fashion)
  • Don’t get yourself on a blogger’s blacklist. Keep these things in mind when pitching. (via Ragan)
  • PR folks seem to misspell and misuse these 25 words the most. Are you guilty? (via PR News Online)
  • The ultimate guide for the best Black Friday deals. Who is going shopping?! (via Fab Sugar)
  • The Holidays are officially here, and it’s the perfect time to decompress, but don’t lose that mojo. Take a look at these five ways to keep productive during the holiday season. (via Danika Daly PR)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.