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Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 11.23.12

  • Calypso and astrologist Susan Miller team up for a collection of cashmere sweaters that come in 13 colors, each of which are linked to a color aura that can bring out specific traits. We will take one of each, please!  (via Fashionista)
  • Want to pitch Good Morning America? Here are a few tips to get some morning show coverage. (via PR Daily)
  • Marc Jacobs takes the shopping experience to the next level with its brand new e-commerce site. What do you think? (via Inside FMM)
  • Getting ready to launch in JCPennys around the country, Canadian brand Joe Fresh uses Fast Fashion to get a foothold in American soil.  (via Racked)
  • Ever wonder how Black Friday became Black Friday? Well, here you go. (via Business Week)
  • The gap between content and pure commerce is closing, and new business models are emerging. (via Business of Fashion)
  • Don’t get yourself on a blogger’s blacklist. Keep these things in mind when pitching. (via Ragan)
  • PR folks seem to misspell and misuse these 25 words the most. Are you guilty? (via PR News Online)
  • The ultimate guide for the best Black Friday deals. Who is going shopping?! (via Fab Sugar)
  • The Holidays are officially here, and it’s the perfect time to decompress, but don’t lose that mojo. Take a look at these five ways to keep productive during the holiday season. (via Danika Daly PR)

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About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at