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Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 11.30.12

  • Perfume making, one of the oldest art forms in the world, gets an exhibit to tantalize the olfactory glands at the New York Museum of Art and Design. (via Fast Company)
  • Not all of us PR girls are created the same. What type of PR girl personality  are you? (via NYC PR Girls)
  • PR Couture's Crosby Noricks talks Pitch Perfect and how PR Couture is shifting from resourceful blog to impactful brand. (via Apparel Insiders)
  • Get a good hold of your content marketing. This simple A-Z guide will make it easy as 1-2-3. (via the Knowledge Enthusiast)
  • Don’t drown in a sea of words! Learn how to be an excellent editor with these tips. (via IFB)
  • Friends, it’s official – the holidays are upon us. Pause for a minute, take a deep breath, and take a peek at PR Couture’s Holiday Survival Guide to ease those holiday nerves. (via PR Couture)
  • Pop-Up Shops are literally popping up left and right in the U.K. and are getting shoppers in the holiday mood after some economic blips. (via Business Week)
  • Gilt Groupe is changing the shopping game by using customized data, leveraging social media, and taking mobile seriously. (via McKinsey & Company)
  • Amazon just launched its new Pages platform for brands to get social. Raise your hand if you think it looks like Facebook! (via the High Low)
  • Man oh man that’s a lot of time on the Interwebs. See how much time we spend on social networking sites and more. (via Mashable)

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About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at