Fashion PR Fridays: PR, Marketing & Social Media News 11.9.12

  • Some of the best holiday collaborations that should not be missed. (via the High Low)
  • Amazon keeps beefing up the one-stop shop with Amazon Fashion. (via Racked)
  • How fashion publications are making it work in a digital world. (via The Next Web)
  • How should luxury brands behave on social media to be successful? (via Forbes)
  • PR trends come and go, but these skills will always be in fashion. (via PR in your Pajamas)
  • Instagram Profile Pages are here! Thoughts? (via Mashable)
  • A study shows that companies that are social media-heavy, like Burberry, are more profitable. (via PR Daily)
  • Nicole Scherzinger lights up the red carpet in a LED Twitter dress. (via Fashion Indie)
  • Facebook integrates e-commerce and social networking with Facebook Collections and Facebook Gifting. Will you be purchasing? (via IFB)
  • Our thoughts go out to all our friends on the East Coast affected by Sandy. Remember, we’re donating $10 a copy of Pitch Perfect to Hurricane Sandy relief efforts – so don’t miss out on the chance to help!

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.