Fashion PR Fridays: PR, Marketing & Social Media News 12.14.12

  • Is Berlin fashion the greenest of them all? The German capital is rapidly growing as one of the most sustainable fashion epicenters of the world. (via Fast Company)
  • We all want to be better communicators, no? Take a look at these few tips and try using them daily. (via Company Founder)
  • Ten brands who value the quality of clothes and are embracing the “Slow Fashion” movement. (via Fashionista)
  • Combining creativity with business results to create the perfect balance that is the true art of PR. (via Spin Sucks)
  • Twitter disables Instagram integration and releases new photo filter. Will you be using it? (via TechCrunch)
  • Cozy up with a few of these excellent fashion PR reads during the holiday break. (via Danika Daly PR)
  • Pinterest partners with brands like TOMS and Second Harvest to promote 30 Days of Pinspiration to give back during the holidays. (via Mashable)
  • Burberry pulls out all the stops for their new flagship store in Chicago, including the first in-store consultation counter in the Americas and a Retail Theatre Concept. Fancy! (via Fashion Indie)
  • Fashion brands had a great year on the web. A look at the most Googled brands of 2012. (via IFB)
  • Oscar PR Girl Erika Bearman takes to her Twitter followers to source a focus group for a top-secret digital product.  (via WWD)
  • Holiday shopping make you want to pull your hair out? Check out these five gifting apps to keep you organized, merry, and bright. (via the High Low)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.