Fashion PR Fridays: PR, Marketing & Social Media News 12.21.12

  • It’s true: Consumers want to engage with brands that are socially involved. (via Bull Dog Reporter)
  • Entrepreneurs are using Instagram to launch successful businesses as they pop up their personal virtual shops. (via the New York Times)
  • Auf Wiedersehen, Michael Kors! Zac Posen takes over judging duties on Project Runway. (via Racked)
  • And speaking of Instagram, amid backlash and protests regarding their new Terms and Conditions, the company is backing down and listening to users. (via CBS News)
  • Social media tools abounded in 2012 and are making way for more in 2013. Here are some of the newest and most interesting. Do you use any of them? (via Comms Corner)
  • Looks sure do run in the family. Cutie Romeo Beckham charms in the new Burberry campaign. Check him out in the video below. (via Vogue UK)
  • No company or budget is created equal – especially when budgeting for marketing. These strategies take a look at what might work the best for your needs. (via YFS Entrepreneur)
  • Someone give this customer service rep a present! Zappos breaks the record for longest customer service call ever – a whopping 9 hours! (via Business Insider)
  • Happy Holidays and Birthday indeed! We’re experiencing giveaway madness on PR Couture, and we don’t want you to miss out. Visit and win! (via PR Couture)
  • A look at the 50 most overused words in press releases in 2012. Are you guilty of using some?  (via Shift Communications)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.