Fashion PR Fridays: PR, Marketing & Social Media News 12.28.12


  • Window-shopping porn! Get lost in some of the best holiday store windows of 2012. (via Fashionologie)
  • Do you blog? Here are a few basics to consider for concise, happy blogs. (via Mindy McAdams)
  • Looks like 2013 is going to give us lots of images in digital social media. (via CMA Blog)
  • Marketing tips from Mick Jagger and Keith Richards? We’re intrigued. (via Fast Company)
  • No one puts Betsey Johnson in a corner. The cartwheeling mother of tulle has several things up her sleeve for 2013. (via the New York Times)
  • Really want to grab the attention of reporters and editors? Try using some of these eye-catching words. (via PR News Online)
  • Seven traits of very successful entrepreneurs. (via Inc.)
  • Polyvore is teaching retailers a thing or two about successful social commerce. (via Forbes)
  • Facebook Collections is in full test-mode with Michael Kors and Nordstrom taking the new interface for a spin. (via Luxury Daily)
  • Retailers like Cache are incenting customers with mobile apps by sending push notifications for customized experiences.  (via AdWeek)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.