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Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 12.7.12

  • Thirteen people who have not only met Anna Wintour, they interviewed with her too! Did their outfits make or break the interview? (via The Cut Blog)
  • Could the Gap come back as the marketing powerhouse it once was? (via AdAge)
  • Men’s retail is growing at lightening speed, and luxury brand Ermenegildo Zegna is conquering. (via Business Insider)
  • This Tinseltown gift guide is one of our favorites - so extensive! Enjoy! (via Refinery 29)
  • We love a good Pinterest contest. Here are just some the most engaging ones. (via Hubspot)
  • A few marketers weigh in on some the pressures of curating quality content. (via Digiday)
  • Brand + Customer = Co-Creation. Companies like Burberry are making their marketing the aggregation of conversations between employees and customers. (via Harvard Business Review)
  • Social media maven and model Coco Rocha knows a thing or two about branding. Take a look at her fashion tech picks as part of Mashable's Innovation Index. (via Mashable)
  • Fashion retailers are turning their social media content - like video - into actual sales. (via Business 2 Community)
  • H&M is continuing its green efforts by offering customers the chance to exchange old clothes for perks! We’re talking discounts! (via Racked)
  • It’s PR Couture's 6th Birthday, and we want to celebrate you! Don’t miss out on the goodies we’re giving away this month! (via PR Couture)

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About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at