Fashion PR Fridays: PR, Marketing & Social Media News 12.7.12

  • Thirteen people who have not only met Anna Wintour, they interviewed with her too! Did their outfits make or break the interview? (via The Cut Blog)
  • Could the Gap come back as the marketing powerhouse it once was? (via AdAge)
  • Men’s retail is growing at lightening speed, and luxury brand Ermenegildo Zegna is conquering. (via Business Insider)
  • This Tinseltown gift guide is one of our favorites – so extensive! Enjoy! (via Refinery 29)
  • We love a good Pinterest contest. Here are just some the most engaging ones. (via Hubspot)
  • A few marketers weigh in on some the pressures of curating quality content. (via Digiday)
  • Brand + Customer = Co-Creation. Companies like Burberry are making their marketing the aggregation of conversations between employees and customers. (via Harvard Business Review)
  • Social media maven and model Coco Rocha knows a thing or two about branding. Take a look at her fashion tech picks as part of Mashable’s Innovation Index. (via Mashable)
  • Fashion retailers are turning their social media content – like video – into actual sales. (via Business 2 Community)
  • H&M is continuing its green efforts by offering customers the chance to exchange old clothes for perks! We’re talking discounts! (via Racked)
  • It’s PR Couture’s 6th Birthday, and we want to celebrate you! Don’t miss out on the goodies we’re giving away this month! (via PR Couture)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.