Fashion PR Fridays: PR, Marketing & Social Media News 1.11.13

  • Hallelujah! Tom Ford has finally broken down and is allowing bloggers and photographers to his shows. (via The Cut)
  • Feel like you need a little career oomph? These tips will get you back on the road to PR greatness. (via PR Daily)
  • Online fashion site StyledOn revamps its site to match the rapidly growing landscape of fashion retail and community content. (via Forbes)
  • Oh Facebook, always keeping us on our toes, aren’t you? A new single column interface has been spotted. Thoughts? (via All Facebook)
  • Whoa, Target to start matching Amazon and prices. Will you be shopping? (via Racked)
  • The British Fashion Council and several designers will use social media and other digital initiatives to snag consumer attention to men’s fashion week.  (via Mashable)
  • The want for designer goodies can sometimes drive consumers to purchase knockoffs. Are you guilty? (via Huffington Post Style)
  • Two weeks with no social media?! We don’t know if we could handle it. Could you? (via IFB)
  • Take a chance and make all the opportunities you can – they are the catalysts that accelerate your career. (via LinkedIn)
  • Have you heard the word? PR Couture’s Crosby Noricks is co-teaching Fashion PR Confidential’s weekend PR bootcamp. Don’t miss it and sign up! (via PR Confidential)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.