Fashion PR Fridays: PR, Marketing & Social Media News 1.18.13

  • Yes, relationships matter, but effectively creating and telling a good story for your brand can help you score some big coverage. (via PR Daily)
  • Forget the long runway! Prada created a “house” around its audience for its latest show, and we’re kinda wishing it were real. (via Refinery 29)
  • Take a look at some up-and-coming social networks that could be major PR players. Are you using any? (via Media Bistro)
  • Social Media Marketers wear many hats – including journalist. Here are a few tips to make the most of that post. (via Social Media Insider)
  • What a delight! Ready to Launch is listed on InternQueen’s Top Five Books for the Work World. (via InternQueen)
  • Feeling overwhelmed and tired? Take a deep breath and use some of these tips when the going gets a little rough. (via NYC PR Girls)
  • Prabal Gurung shows off some springy brights in the latest Target Collaboration.  (via Fashionologie)
  • Well this in an interesting find. Wrangler introduces the first jeans that help moisturize your legs. Who’s buying? (via Vogue UK)
  • Facebook introduced its new Graph Search this week, and we are pretty sure it’s going to have a big impact on brands. What do you think? (via WWD)
  • Wearable technology is the way of the future! Check out some of last year’s techiest innovations and what’s to come in 2013. (via Racked)

Favorite Fashion Videos

http://youtu.be/vRl8K133Hi8

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.