Fashion PR Fridays: PR, Marketing & Social Media News 1.25.13

  • Some great social media tips to help you tackle 2013. Have you tried any?  (via American Express Open Forum)
  • Brands have been developing apps for easier tablet shopping and now they’re turning to mobile commerce. Would you or have you purchased on your phone? (via the High Low)
  • Luxury retailers realize that customer service is all about convenience and accessibility across all platforms. (via Fashion Collective)
  • Tutus and Westwood! Avant-Garde designer Vivienne Westwood partners with the English National Ballet to create some stunning stills. (via the Telegraph)
  • People pay some high dollar for vintage finds online, and eBay isn’t the only dominant player these days. (via Business of Fashion)
  • Fashion PR greats like Kelly Cutrone and DKNY PR Girl Aliza Licht shared some incredible insights and tips on career success this week –  a must-watch for all aspiring Fashion PR ladies (and gents)!  (via Wall Street Journal)
  • Sexy heel designer Jimmy Choo pushes new collection with a lavish story-telling video campaign. (via Luxury Daily)
  • Because we’re slightly obsessed with infographics and Pinterest. Fashion brands using Pinterest are experiencing major growth and audience engagement. (via Pin League)
  • Who run the world? Girls! Be on the lookout for these 13 inspiring women and their careers in 2013. (via Levo League)
  • Ooo la la! H&M to show 25 looks in Paris in its first runway show in eight years! (via Styleite)


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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.