Fashion PR Fridays: PR, Marketing & Social Media News 1.4.13

  • One editor shares her point of view on the difference between advertising and editorials. Essential publicist reading. (via Writer’s Weekly)
  • A match made in fashion tech heaven! Model Lily Cole has been seen canoodling Twitter founder Jack Dorsey.  Ok this link was just an excuse to use the word canoodle. (via Fashionista)
  • Like wine, Burberry continues to get better with age… and technology. How the trench coat icon has become the leading global luxury brand. (via Harvard Business Review)
  • One is never too old to play with paper dolls – especially if they’re Louis Vuitton paper dolls. (via Refinery 29)
  • We know it’s sometimes hard to keep those New Years promises, but these resolutions for PR students are a must! (via Fashion PR Confidential)
  • Curious who is responsible for various brand’s social media? Me too. (via Mediabistro)
  • Is The Gap ready for a comeback close-up? The khaki emporium acquires Intermix boutiques.  (via Glamour)
  • A real-life Etsy store?!  A few of our favorite online retailers are opening actual doors.  (via The High Low)
  • Survey says! 71% of big brands leave customer tweets unanswered? Bad brands! (via Internet Retailer)
  • Want to be lucky like me and work with Crosby one-on-one? Consulting packages got a New Year’s refresh (via PR Couture)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.