Turn a New Hire Announcement into a Media Outreach Opportunity

When long-time friend of PR Couture Kristen Calavas shot me over a quick note to let me know about her new position as the in-house PR manager for the US division of FitFlop, I loved not only hearing the news, but the original postcard that Fitflop created to announce Kristen’s new position within the company.  What a fun, unique way to announce a new hire.

And, because we love a good career story, I asked Kristen to update us on how this new job came about. Kristen was most recently President of thelookbook.com, an online fashion directory resource she founded and launched for PR professionals. She was also busy consulting, taking on freelance pr campaigns and doing video production projects. Then, FitFlop’s UK department reached out to Kristen, “A friend knew I was open to settling into something full-time and recommended me. This is a great opportunity to seize the reins of a PR campaign in the critical growth period of a young, booming company. I’m thrilled to be a part of Marcia Kilgore’s team and learn from her entrepreneurial genius.”

Best of luck Kristen! How do you announce changes in your company? What do you think of this approach?



About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.