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Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 2.15.13

PS: This is PR Couture’s 1,000th Post!

  • Gone are the days of Fashion Week exclusivity. Designers and brands are making the Fashion Week experience a open to all. (via the Telegraph)
  • Has Street-Style lost its organic appeal? Marketers weigh in on the business happening outside the tents. (via Dame Magazine)
  • How fashionably delicious. Whimsical designer Cynthia Rowley unveils new candy collection. Will you be tasting? (via Glamour)
  • Topshop and Google are teaming up to provide a truly unique London Fashion Week experience including a model’s eye-view of the runway and Google Hangout chats with designers and editors. (via Business Insider)
  • Straight from the source! Marie Claire UK Editor-in-Chief Trish Halpin lets us in on how to catch her attention. Great pitching tips for any publication across the board (and pond). (via PR Newswire)
  • Branding is going through an evolution where simplicity and adaption are key. (via Smashing Magazine)
  • Purchasing via hashtag? Twitter and American Express join to create a marketing strategy to tap into the growing e-commerce sector. (via Fast Company)
  • Love Kate Spade’s use of pink? Swoon for Tiffany Blue? This infographic shares the importance and meaning behind different color usage for brands.  (via Marketo)
  • Using some psychological behaviors can produce social media success. (via Jessica Malnik)
  • Better late than never, Carolina Herrera has launched a YouTube channel, where you can find behind the scenes footage from New York Fashion Week and the latest campaign shoots. (via Carolina Herrera)

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture. A creative marketing strategist for fashion brands that get it (or who want to get it!), I care about helping companies connect to their audiences in meaningful ways, as well as mentoring aspiring fashion publicists along their career path. Recently, I was included in iMedia's annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Want to learn more? Check out my full bio or get in touch.