Fashion PR Fridays: PR, Marketing & Social Media News 2.1.13

  • Have you seen the new Twitter video app Vine? Some brands are already embracing it and putting it to work. What do you think? (via Business Insider)
  • As the overnight fashion blogger superstar era winds down, bloggers and brands reevaluate their partnerships to see what’s important and valuable to create smart business strategies. (via IFB)
  • PR Couture’s Crosby Noricks shares some golden tips to snag some coveted media coverage. (via When I Grow Up)
  • PR evolves with time, as does its responsibilities and skill-sets. These three skills will make you shine bright like a diamond in this ever-changing industry. (via Adiree)
  • Pinterest wants to keep you pinning with a slightly new navigation system. (via TechCrunch)
  • OK, Calvin Klein, you win. We will watch the Super Bowl just to see your very first commercial showing off a scantly clad male model. (via Fashionologie)
  • Time for a resume audit! Make sure yours isn’t sprinkled with some of these overused words. (via Office Team)
  • The dynamic sister duo behind Rodarte have used strategic branding moves – most recently their partnership with Starbucks – to position the label into a household name. (via Genteel)
  • Barney’s is launching to let some of us get our sale fix all day every day no matter where we are. (via The Cut)
  • As Fashion Week approaches, our favorite giver of tough love Kelly Cutrone talks about all things hard work, girl power and success. (via Levo League)

And after Fashion Week, the excitement continues. Fashion PR Confidential is a two-day workshop that will take place March 2-3 in the heart of NYC.  A one-of-a-kind hands-on learning experience that will unlock the secrets of Fashion PR, the course is designed to teach entry-level and experienced publicists how to experience more success navigating the industry. From message development to media pitching, expect to be immersed in 13 hours of education, tutorials and fun including breakout sessions on Beauty PR and digital branding. Included is a Fashion PR Survival Kit stuffed with goodies including a workbook as well as entry into the Fashion PR Confidential alumni program, an invaluable networking resource. Space is filling up fast. Sign up today.

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website