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Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 2.15.13

PS: This is PR Couture's 1,000th Post!

  • Gone are the days of Fashion Week exclusivity. Designers and brands are making the Fashion Week experience a open to all. (via the Telegraph)
  • Has Street-Style lost its organic appeal? Marketers weigh in on the business happening outside the tents. (via Dame Magazine)
  • How fashionably delicious. Whimsical designer Cynthia Rowley unveils new candy collection. Will you be tasting? (via Glamour)
  • Topshop and Google are teaming up to provide a truly unique London Fashion Week experience including a model’s eye-view of the runway and Google Hangout chats with designers and editors. (via Business Insider)
  • Straight from the source! Marie Claire UK Editor-in-Chief Trish Halpin lets us in on how to catch her attention. Great pitching tips for any publication across the board (and pond). (via PR Newswire)
  • Branding is going through an evolution where simplicity and adaption are key. (via Smashing Magazine)
  • Purchasing via hashtag? Twitter and American Express join to create a marketing strategy to tap into the growing e-commerce sector. (via Fast Company)
  • Love Kate Spade's use of pink? Swoon for Tiffany Blue? This infographic shares the importance and meaning behind different color usage for brands.  (via Marketo)
  • Using some psychological behaviors can produce social media success. (via Jessica Malnik)
  • Better late than never, Carolina Herrera has launched a YouTube channel, where you can find behind the scenes footage from New York Fashion Week and the latest campaign shoots. (via Carolina Herrera)

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About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at