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Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 2.22.13

  • Zappos wants to give you a streamlined shopping experience with its new social-commerce platform, Glance. What do you think? (via Fast Company)
  • Perk up those ears, kittens! Two Tone PR, Exit Magazine and House Seven chat about the relationship between today’s Fashion PR and media. (via House Seven & Sound Cloud)
  • Like we need another reason to love Anthropologie. Our favorite curator of visual (and drool-worthy) delights is head of the class with their content marketing. (via Content Marketing Institute)
  • We’re not saying this because we’re partial or anything, but Fashion PR is a stellar career path for bloggers. PR Couture’s Crosby Noricks shares how it might be the right path for you. (via IFB)
  • Fashion got hacked! Developers, designers and entrepreneurs came together to create an app with the most fashionably innovative ability. (via Fashionista)
  • Twitter app Vine saw lots of action at Fashion Week. Is it the next big marketing tool to add to the mix? (via Luxury Daily)
  • Neiman Marcus is covering its bases with social media as the brand engages its audience with a mix of carefully chosen content and channels, along with very thought out execution. (via Huffington Post Business)
  • Nothing brings a fashion show together like some good catwalk music. Check out these ten songs designers chose as the soundtrack to their collections. (via Buzzfeed)
  • Talk about a PR crisis. Head of PR for Moncler gets in some deep paint for stealing a Salvador Dali piece. Tsk tsk, sir. (via Business Insider)
  • Just call him the prince of American fashion. Michael Kors tops the list of most searched brand in the U.S. (via WWD)
  • Another infographic, you say? Yes, we know, but this one has some staggering social media stats that show how influential social media was to Fashion Week. Did you follow? (via Mashable)

Favorite Fashion Videos

About the author: Crosby Noricks

Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at