Fashion PR Fridays: PR, Marketing & Social Media News 2.22.13

  • Zappos wants to give you a streamlined shopping experience with its new social-commerce platform, Glance. What do you think? (via Fast Company)
  • Perk up those ears, kittens! Two Tone PR, Exit Magazine and House Seven chat about the relationship between today’s Fashion PR and media. (via House Seven & Sound Cloud)
  • Like we need another reason to love Anthropologie. Our favorite curator of visual (and drool-worthy) delights is head of the class with their content marketing. (via Content Marketing Institute)
  • We’re not saying this because we’re partial or anything, but Fashion PR is a stellar career path for bloggers. PR Couture’s Crosby Noricks shares how it might be the right path for you. (via IFB)
  • Fashion got hacked! Developers, designers and entrepreneurs came together to create an app with the most fashionably innovative ability. (via Fashionista)
  • Twitter app Vine saw lots of action at Fashion Week. Is it the next big marketing tool to add to the mix? (via Luxury Daily)
  • Neiman Marcus is covering its bases with social media as the brand engages its audience with a mix of carefully chosen content and channels, along with very thought out execution. (via Huffington Post Business)
  • Nothing brings a fashion show together like some good catwalk music. Check out these ten songs designers chose as the soundtrack to their collections. (via Buzzfeed)
  • Talk about a PR crisis. Head of PR for Moncler gets in some deep paint for stealing a Salvador Dali piece. Tsk tsk, sir. (via Business Insider)
  • Just call him the prince of American fashion. Michael Kors tops the list of most searched brand in the U.S. (via WWD)
  • Another infographic, you say? Yes, we know, but this one has some staggering social media stats that show how influential social media was to Fashion Week. Did you follow? (via Mashable)

Favorite Fashion Videos

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.