Fashion PR Fridays: PR, Marketing & Social Media News 2.8.13

Fashion PR Fridays is brought to you by Fashion PR Confidential, a two-day workshop taught by Danika Daly and Crosby Noricks taking place in New York City March 2-3.

Join us for a one-of-a-kind networking and mentor experience, unlock the secrets of Fashion PR, and experience more success navigating the industry. Included is a Fashion PR Survival Kit stuffed with goodies including a workbook as well as entry into our alumni program, an invaluable networking resource. Space is filling up fast. Sign up today.


  • Steve Madden takes us behind the scenes at Fashion Week with a social media heavy campaign. (via PR Week)
  • Are brands missing opportunities on Pinterest when dead pins don’t link back to their site?  (via Ad Week)
  • PR win! The little-known designer who created Beyonce’s fierce lace leotard is on his way to fashion stardom. Didn’t she look flawless? (via The High Low)
  • Not just a pretty face, Vogue is proving it’s more than a just a publication by experimenting with projects like festivals and fashion foundation courses. Would you participate? (via the Independent)
  • Never again be confused between outbound and inbound marketing. (via Optify)
  • Clueless educated us on the importance of an Alaia; it also has some of the best brand cameos this side of 1995 – check out the ones who are still here and the ones that are outtie. (via Racked)
  • The customer-centric marketing strategy that won big for Macy’s. (via iMedia Connection)
  • Some of New York’s finest publicists take us inside their (read: fabulous) offices in preparation for Fashion Week. Favorites? (via Refinery 29)
  • Louis Vuitton tweets its way to our hearts with a Twitter campaign marketing their Mini Icons handbags. (via Luxury Daily)
  • Starting off in PR? Working on the agency side first could arm you with some vital skills that will help you in the long run. Which skills do you find invaluable? (via The Publicity Machine)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website