Fashion PR Fridays: PR, Marketing & Social Media News 3.1.13

  • How chic is she?! Get to know the PR pro behind Chanel’s social media. (via Levo League)
  • To Oxford Comma, or not to Oxford Comma? That really is the blasted question. What’s your stance? (via PR Daily)
  • Oh to be a fly on that runway. Here’s a peek at a fashion PR firm during Fashion Week. (via All Things Fashion)
  • We’re already jealous of Oscar PR Girl Erika Bearman’s job and impeccable style. Now she’s giving us major closet envy, too. (via The Coveteur)
  • For once and for all, yes, PR can certainly be measured. What tools do you use? (via The Future Buzz)
  • One blogger tells us what she really thinks about press releases, and how to pitch her and other bloggers right. (via Hipstercrite)
  • Yikes! DKNY found themselves in some hot water this week. How do you think they handled this PR snafu? (via PR Newser)
  • Some effective and easy tips for campaign victory from PR Couture friend, Danika Daly. (via The Emerging Designer)
  • Fashion, social media and e-commerce – a trifecta of fashion social commerce success. (via The New York Times)
  • In case you haven’t heard, Fashion PR Confidential is this weekend! Are you coming? (via Fashion PR Confidential)

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About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.