Fashion PR Fridays: PR, Marketing & Social Media News 3.15.13

  • Not sure what to spend your money on when it comes to PR investments? Here are some suggestions. (via Moderne Press)
  • The Internet has made fashion shows and fashion concept videos accessible to everyone around the globe. Will video kill the runway star? (via the Genteel)
  • Racked asked the fashion elite at the Fashion 2.0 Awards what was better in 1.0 vs 2.0 – you might recognize a familiar face! (via Racked)
  • They say history repeats itself. This blog shows that sometimes fashion does, too. (via Part Nouveau)
  • Pinterest finally launches a tracker for analytics. Brands rejoice! (via Ad Age)
  • Just one more step toward world domination:  Anna Wintour takes on the role of artistic director at Condé Nast. (via Styleite)
  • February has come and gone, and sadly so has Fashion Week. Here are some of the best runway moments from around the world. (via The Cut Blog)
  • Former Gap designer Patrick Robinson is crowd-funding his next collection. Will you contribute? (via The New York Times)
  • Fashion in Texas: The Style Goes Viral panel at SXSW, which included Nina Garcia, discussed the future of fashion in the digital world. (via Austin Monthly)
  • H&M introduces new lifestyle concept store & Other Stories in hopes to woo the fashionably diverse woman. (via Business of Fashion)
  • Further proving that digital content is in demand, Condé Nast launches digital media channels for Glamour and GQ. (via Mashable)

Favorite Fashion Videos

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.