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How to use Fiverr for Business

PR Toolbox: 5 Ways to Make Your Job Easier with Fiverr

Fiverr is a platform where people offer to do all sorts of stuff for you, for five dollars. Whether you are a student, publicist, agency owner or brand, there are probably hundreds of different reasons to make friends with Fiverr. There's a lot of of sketchy and unethical stuff on there, but I've pulled up a few of the most beneficial ways you can begin to use Fiverr to make improve your work-day.

Install a wordpress blog and theme of your choice for $5

Grab a domain name, pay for hosting, and then use Fiverr to find a developer to install WordPress and any theme you choose for an instant blog. Certain sellers, like XX, do this as an express gig - which means you can showcase your new blog in 24 hours. Boom. Of course, this doesn't come with any customization, but if you choose the right theme, you'll be able to customize colors and add a header quickly.

Use a professional voice-over in your next video for $5

The next time you are putting together a client video, video case-study, social media contest announcement or the like, use Fiverr to find a professional voice-over artist who will record a top-notch audio track you can lay over your video. Go extra posh, and consider hiring a delicious British accent or having a bit of fun with a movie-trailer-style track.

Surprise your team with illustrated icons for $5

Even though DKNY PR Girl is out of the closet, so to speak, her in-house illustrator continues to create great images of her at work and in the world. Do the same by choosing an illustrator to take company headshots and transform them into illustrationscaricatures, cartoons, even superheroes and fashion models. Use them on your website, to show cohesion during a time of year, like holiday, or a cause you are involved in, like a fundraising campaign.

Give your data entry to someone else for $5

I have yet to meet a fashion publicist who enjoys the inevitable data entry that comes with the job. For $5 (and if you have a week to spare) you can essentially outsource three hours of data entry.  Or, if you have the raw data but just need help making it look client-ready, send it on over to have it cleaned up, or the formulas updated.

Get creative with logos and promotion

It's not enough to simply pitch and wait for coverage, instead content creation and brand journalism is just as important a part of your mix. Make it fun by investing in some different creative applications of your logo. A few favorites are this gig which makes an urban mural of your logo, website or images, Instagram puzzles, and of course, sometimes $5 is totally worth it to get the background removed from an image.

If you are looking for something specific, you can also post a unique gig and sellers will bid to provide that service. In my experience, there is a vast quality discrepancy between sellers, and it doesn't always work out. I've had sellers cancel on me, and sellers who delivered a sub-par product. But then again, I'm only out a few minutes of research and $5. Alternately, when I do get a great gig filled for $5, it's a great feeling and worth the minimal investment.

Have you tried Fiverr? What do you use it for?

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Posted July 18, 2013 at 5:08 am | Permalink

    Very interesting post, Crosby, thanks. Fiverr does have its place in the micro work outsource area. Plenty of businesses are starting to use it more too, so there’s definitely value to be had.

    IMO, it is always a good idea to break down a high level task into small action steps, then find a gig on fiverr to fulfil each step separately. Unless you’ve built a relationship with a fiverr seller, its best to spread the work around. In which case, if any job falls through, you have only invested five bucks and some time.

    Great post.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.