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All Eyes on Australia Fashion Week

According to our content partner The High Low, Australia is now the fifth most anticipated fashion week, attracting a domestic and international jet-set, eager to see the likes of Georgia May Jagger, "British model of the moment," and designers like Camila and Marc, Sakuhachi and Romance was born.

Sydney might be partnering with Mercedes-Benz Fashion Week Australia to do everything they can to make the event as accessible and appealing to local residents as possible, e.g., there is a bar, but the international crowd isn’t being deterred by the show of egalitarianism. MBFWA keeps proving itself to be the next required stop on the global fashion circuit.  Two seasons ago, the U.S. online trunk show site Moda Operandi began featuring Aussie designers in a dedicated “Australia Week” set of sales, all offering the latest from the continent.   At the Spring/Summer 2013 shows that just concluded last week, attendance seemed to be obligatory for buyers from major online retail names like Shopbop and Net-a-Porter, along with the British department store Matches.

Reuters reported that "nearly 2,000 delegates to watch the 66 established and emerging designers presenting 52 shows," and that "more than 20,000 people tuned in from over 77 countries" to experience the event.

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.