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Fashion PR Marketing Tips

[Sponsored by Andrew Marc] Fashion PR Fridays: PR, Marketing & Social Media News 4.26.13

This post is brought to you by iconic American label, Andrew Marc. Focusing on luxurious and innovative clothing and accessories, Andrew Marc sets the benchmark for current styles and trends. Shop men's and women's apparel at AndrewMarc.com.

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  • Who says you always have to match? It’s time to break some rules and take fashion by the belt. (via Buzzfeed)
  • Professor Galliano? Controversial designer John Galliano will be teaching a master class series called Show Me Emotion to Parson’s BFA candidates. (via Lucky)
  • It’s a visual world out there and brands are evolving their marketing strategies from words to pictures. Who do you think is doing it well? (via Business 2 Community)
  • You’re pretty much a jack-of-all-trades if you’re in PR, but as the needs of the industry grow, so does the need to sharpen some skills you may not have thought of. What skills would you brush up on? (via Your Coffee Break)
  • Supermodel Lily Cole is launching a new do-good site that encourages people to gift their skills and services to one another without expecting anything in return. (via the Telegraph)
  • Ever the social media innovators, DKNY is expanding the media content of their denim collection with a new blog and collaboration with Nylon Magazine. (via Fashion Notes)
  • Let’s take a moment to reminisce about our favorite 90's shoe brands and see where they are now. You know you owned a pair of Steve Madden platforms. (via Racked)
  • Brands like Tiffany’s and Brooks Brothers are having a love affair with The Great Gatsby – 20’s style dream collaborations come true. (via the High Low)
  • Chanel is changing (you really will need change) things up with the launch of its new mascara by selling it via vending machine. (via PSFK)
  • Fashion startups like Moda Operandi are parlaying individual sense of style and social media smarts into designer e-commerce. (via Wall Street Journal)

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About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.