All Eyes on Australia Fashion Week

According to our content partner The High Low, Australia is now the fifth most anticipated fashion week, attracting a domestic and international jet-set, eager to see the likes of Georgia May Jagger, “British model of the moment,” and designers like Camila and Marc, Sakuhachi and Romance was born.

Sydney might be partnering with Mercedes-Benz Fashion Week Australia to do everything they can to make the event as accessible and appealing to local residents as possible, e.g., there is a bar, but the international crowd isn’t being deterred by the show of egalitarianism. MBFWA keeps proving itself to be the next required stop on the global fashion circuit.  Two seasons ago, the U.S. online trunk show site Moda Operandi began featuring Aussie designers in a dedicated “Australia Week” set of sales, all offering the latest from the continent.   At the Spring/Summer 2013 shows that just concluded last week, attendance seemed to be obligatory for buyers from major online retail names like Shopbop and Net-a-Porter, along with the British department store Matches.

Reuters reported that “nearly 2,000 delegates to watch the 66 established and emerging designers presenting 52 shows,” and that “more than 20,000 people tuned in from over 77 countries” to experience the event.

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.