Fashion PR Fridays: PR, Marketing & Social Media News 4.12.13


  • Never underestimate the power of #hashtags – the right ones can be gold for your marketing strategy. (via PR Newser)
  • Starting conversations and networking on Twitter can turn into career changes and priceless connections. Has Twitter (or any other social media platform) affected your career? (via Levo League)
  • A simple and thorough description about the differences of working corporate and agency PR. What else would you add? (via Spin Sucks)
  • A new 3-D innovation that requires no glasses: Printed 3-D fashion is another technological achievement that is being considered the next frontier of fashion. (via the Genteel)
  • Fashion startup Keaton Row is providing a unique stylist service that is revolutionizing the way professional women shop online. Would you sign up? (via Forbes)
  • Another of our favorite fashion PR girls, DKNYPRGIRL Aliza Licht, took the stage at TEDX Times Square to talk fashion brands before Twitter and how social media has helped her. (via Racked)
  • Sephora’s customer-centric digital strategy makes it more than just buying makeup. Their digital online and in-store experiences make them marketing mavens. (via Digiday)
  • New fashion label Maiyet is combing luxury and social good – something most have tried and failed to achieve. Do you think their model is sustainable? (via Business of Fashion)
  • Louis Vuitton designs for an up-and-coming Japanese singing sensation… and she’s unreal – literally. (via FashionNotes)
  • Coachella is a music festival? We kid! But the Southern California gathering has become one of the most fashionable festivals and fashion brands make it a business to be involved. (via Fashionista)
  • Lady of the hour Sheryl Sandberg is giving women some pretty positive advice on mentorship, success and instilling confidence. (via InkHouse)
  • Pitching broadcast is very different than your regular media efforts. These tips will help you score some top coverage for your clients. (via NYC PR Girls)

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About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.