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Fashion PR Marketing Tips

Fashion PR Fridays: PR, Marketing & Social Media News 4.12.13


  • Never underestimate the power of #hashtags – the right ones can be gold for your marketing strategy. (via PR Newser)
  • Starting conversations and networking on Twitter can turn into career changes and priceless connections. Has Twitter (or any other social media platform) affected your career? (via Levo League)
  • A simple and thorough description about the differences of working corporate and agency PR. What else would you add? (via Spin Sucks)
  • A new 3-D innovation that requires no glasses: Printed 3-D fashion is another technological achievement that is being considered the next frontier of fashion. (via the Genteel)
  • Fashion startup Keaton Row is providing a unique stylist service that is revolutionizing the way professional women shop online. Would you sign up? (via Forbes)
  • Another of our favorite fashion PR girls, DKNYPRGIRL Aliza Licht, took the stage at TEDX Times Square to talk fashion brands before Twitter and how social media has helped her. (via Racked)
  • Sephora’s customer-centric digital strategy makes it more than just buying makeup. Their digital online and in-store experiences make them marketing mavens. (via Digiday)
  • New fashion label Maiyet is combing luxury and social good – something most have tried and failed to achieve. Do you think their model is sustainable? (via Business of Fashion)
  • Louis Vuitton designs for an up-and-coming Japanese singing sensation… and she’s unreal – literally. (via FashionNotes)
  • Coachella is a music festival? We kid! But the Southern California gathering has become one of the most fashionable festivals and fashion brands make it a business to be involved. (via Fashionista)
  • Lady of the hour Sheryl Sandberg is giving women some pretty positive advice on mentorship, success and instilling confidence. (via InkHouse)
  • Pitching broadcast is very different than your regular media efforts. These tips will help you score some top coverage for your clients. (via NYC PR Girls)

Favorite Fashion Videos

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

One Comment

  • Destinee
    Posted April 12, 2013 at 3:29 pm | Permalink

    I am so glad that you picked Sheryl Sandberg for lady of the hour. I have not picked up her book but it has me picking up a Cosmopolitan magazine to read the lean in section during my morning runs on the treadmill. Also the article link on fashion at Coachella was great news on how company’s such as H&M should take advantage on great opportunities.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at