Fashion PR Fridays: PR, Marketing & Social Media News 4.19.13


  • Social sharing as a way to market and engage consumers has reached staggering numbers. How did your favorite social network fare in this infographic? (via Wired)
  • This week celebrated World Art Day, and these art-inspired editorial pictures  are a perfect homage to the influential relationship between art and fashion. (via Stylite)
  • Michael Kors launches a new cosmetic line, and of course one of the collections is named sporty. (via Vogue UK)
  • Dove created a powerful video experiment on our perception of beauty. You might need a tissue when you’re done. (via Mashable)
  • A dress that lights to monitor your heartbeat? These three designers are taking technology and design to some futuristic levels. (via the Christian Science Monitor)
  • Four Seasons The Biltmore, Santa Barbara partnered with a local boutique and fashion bloggers to create a fun and unique Facebook campaign. Would you add any elements? (via Luxury Daily)
  • A fashion PR girl leads a very unpredictable life – and one must be prepared! Take a peek at the essentials inside Oscar PR Girl’s clutch. (via Fashion Magazine)
  • JCPenny has parted ways with their CEO of two years after many changes and major dips in business. Now the question is: Will they go back to their old model or press on in the same direction? (via Wall Street Journal)
  • Ever wonder where the term “fashionista” came from? Well, the author who penned it had no idea what he created or the staying power it would have in the industry. (via The Atlantic)
  • Attention literati! Prada is holding a literary contest with the chance to get published in an e-book on their site as well as win a hefty chunk of euros. (via the High Low)
  • Want to work for KCD? Of course you do! So pay close attention as KCD president Ed Filipowski shares what it takes to get hired at one of the biggest fashion PR firms in the world. (via Fashionista)

Favorite Fashion Videos

Karl Lagerfeld: Zillions on

About This Author

Martha Chavez is a communications professional working in the educational sector, but loves moonlighting in fashion PR for PR Couture.