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What Color Your Pins Should Be

Fashion PR: Is Color a Consideration in Your Pinterest Strategy?

We all know that beautiful images belong on Pinterest and that for fashion brands, sharing product images and editorial images is a powerful way to grow brand awareness and drive site traffic - if you can get enough people to click and repin your pin. Curulate ran the math to figure out exactly which images do best on Pinterest, and you can bet your next product laydown that this insight should be circulating the office tomorrow along with that stack of WWDs.

Biggest Pinterest Color Takeaways for Fashion Brands

  • Brand images without faces receive 23 percent more repins
  • Images that are red, orange and brown receive roughly twice as many repins than images that are blue.
  • Images with multiple dominant colors have 3.25 times more repins per image than images with a single dominant color.

Many thanks to Curulate for taking the time to unearth these valuable date points (and for putting them in a pretty package).

What Colors to Pin on Pinterest

Photo Credit: NASA HQ PHOTO

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.