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Fashion PR, Marketing & Social Media News for the Week of July 8, 2013 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of July 8, 2013

[Sponsored by Red Hot Sunglasses] Tumblr as a PR Tool, More From Instagram & Fashion as Performance Art

This post is sponsored by Red Hot Sunglasses - an exclusive online designer sunglasses boutique selling an all-encompassing range of luxury, high-fashion designer sunglasses for men and women. This trend driven brand offers over 40 designer brands to choose from. Be sociable with them on Facebook and Twitter and be sure to check out their fashion blog for the latest celebrity news and styles.


  • Marketing tips we can learn from some big fashion brands and their logos. (via Business2Community)
  • Some great bits on what PR newbies should expect from working in the industry. (via Howell Marketing)
  • Style and art have always gone hand-in-hand, but performance artist Marina Abramović is starting to make us realize just how many uncanny similarities exist between performance art and everyday fashion on the street. (via the Genteel)
  • Roxy plays an interactive “Guess Who” campaign to introduce its new pro-surfer spokesperson. (via Fashion Notes)
  • Fashion does good: Gucci springs new online platform to launch international campaign to empower women. (via WWD)
  • An sometimes overlooked medium, Tumblr can actually benefit PR pros. How do you use it? (via PR News Online)
  • Instagram is on a role and introduces embedded photos and videos! Oh the possibilities! (via Mashable)
  • The 15 fashion brands that are giving us social media envy. Would you add any? (via Fashionista)
  • New brands innovate in this new age of branding and marketing with simplicity and transparency. (via Fashion Collective)
  • A mobile fashion social play app that’s being compared as the Facebook for fashion is being launched by a Japanese company Start Today, and it makes fashion as addictive as Candy Crush...well, maybe. (via BOF)

Favorite Fashion Videos

Photo Credit: Mariam Sitchinava

About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me a note.