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Oscar de la Renta Releases Fall Campaign via Instagram

Campaigns We Love: Oscar de la Renta Instagram Exclusive #ODLRfall13

Who: Oscar de la Renta

What: Oscar de la Renta released their Fall 2013 Campaign yesterday, entirely via Instagram. The campaign was shot in NYC by Norman Jean Roy, styled by Alex White and stars Kate Bogucharskaia, Patricija Motiejunaite and Iris Van Berne. Make-up by Gucci Westman and hair by Orlando Pita.

Oscar de la Renta Instagram Campaign

Where: The OscarPRGirl Instagram Account

Why: As Erika Bearman, senior vice president of global communications at Oscar de la Renta (aka Oscar PR Girl) told Mashable, "Only a few years ago, campaigns would debut in magazines, but that has shifted as brands have developed their own platforms and credibility as media sources." We also love, of course, that the campaign debuted through the PR Girl personality that is now eponymous with the brand's social efforts.

 

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.