Who: Oscar de la Renta
What: Oscar de la Renta released their Fall 2013 Campaign yesterday, entirely via Instagram. The campaign was shot in NYC by Norman Jean Roy, styled by Alex White and stars Kate Bogucharskaia, Patricija Motiejunaite and Iris Van Berne. Make-up by Gucci Westman and hair by Orlando Pita.
Where: The OscarPRGirl Instagram Account
Why: As Erika Bearman, senior vice president of global communications at Oscar de la Renta (aka Oscar PR Girl) told Mashable, "Only a few years ago, campaigns would debut in magazines, but that has shifted as brands have developed their own platforms and credibility as media sources." We also love, of course, that the campaign debuted through the PR Girl personality that is now eponymous with the brand's social efforts.