Campaigns We Love: Oscar de la Renta Instagram Exclusive #ODLRfall13

Who: Oscar de la Renta

What: Oscar de la Renta released their Fall 2013 Campaign yesterday, entirely via Instagram. The campaign was shot in NYC by Norman Jean Roy, styled by Alex White and stars Kate Bogucharskaia, Patricija Motiejunaite and Iris Van Berne. Make-up by Gucci Westman and hair by Orlando Pita.

Oscar de la Renta Instagram Campaign

Where: The OscarPRGirl Instagram Account

Why: As Erika Bearman, senior vice president of global communications at Oscar de la Renta (aka Oscar PR Girl) told Mashable, “Only a few years ago, campaigns would debut in magazines, but that has shifted as brands have developed their own platforms and credibility as media sources.” We also love, of course, that the campaign debuted through the PR Girl personality that is now eponymous with the brand’s social efforts.

 

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. A decade later, Crosby is a successful fashion marketing strategist who spends her time championing PR Couture's growth and mentoring fashion publicists through her signature online course PRISM. Learn more about opportunities to work directly with Crosby at her website crosbynoricks.com