Campaigns We Love: Oscar de la Renta Instagram Exclusive #ODLRfall13

Who: Oscar de la Renta

What: Oscar de la Renta released their Fall 2013 Campaign yesterday, entirely via Instagram. The campaign was shot in NYC by Norman Jean Roy, styled by Alex White and stars Kate Bogucharskaia, Patricija Motiejunaite and Iris Van Berne. Make-up by Gucci Westman and hair by Orlando Pita.

Oscar de la Renta Instagram Campaign

Where: The OscarPRGirl Instagram Account

Why: As Erika Bearman, senior vice president of global communications at Oscar de la Renta (aka Oscar PR Girl) told Mashable, “Only a few years ago, campaigns would debut in magazines, but that has shifted as brands have developed their own platforms and credibility as media sources.” We also love, of course, that the campaign debuted through the PR Girl personality that is now eponymous with the brand’s social efforts.


About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.