Campaigns We Love: Sseko 30 Ways in 30 Days Campaign

Who: Sseko, a humanitarian brand that makes chic sandals, clutches and totes in Africa and 30 fashion & style bloggers, including PR Couture intern @mandavision, (pictured).  I picked out the black sandals and the rectangle mojave accessory c/o Sseko, and tried out my new lens on Amanda.

Click on the photo to check out Amanda’s Sseko Photo Shoot:

[EasyGallery id=’sseko’]

What: Each year, Sseko holds a “30 Ways, 30 Days to Educate Women in Africa” campaign to raise awareness for their line of shoes that are employing and educating women in Africa to help break the cycle of poverty (check out our in-depth post and pictures from last year). During the campaign, Sseko spotlights a new ambassador every day for 30 days to highlight the many ways Ssekos sandals can be styled.  Sseko hires recent secondary school graduates for a nine month period to live and work together, while earning money that will go directly towards their university education. Without Sseko, most of these women would not have the chance to earn the income they do to attend university.

When: Summer, 2013

Why we love it: The seasonal tie-in (get it!), celebration of personal style and support of a business that helps women become doctors, lawyers, politicians, writers and teachers, gets a wholehearted yes and more yes from team PR C. Plus, this year Sseko plans to keep the ambassadors engaged-and involved-all year around. Done and Done.

Plus, PR Couture readers can get 20% off with code Sseko30x30

 

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.