Is Color a Consideration in Your Pinterest Strategy?

We all know that beautiful images belong on Pinterest and that for fashion brands, sharing product images and editorial images is a powerful way to grow brand awareness and drive site traffic – if you can get enough people to click and repin your pin. Curulate ran the math to figure out exactly which images do best on Pinterest, and you can bet your next product laydown that this insight should be circulating the office tomorrow along with that stack of WWDs.

Biggest Pinterest Color Takeaways for Fashion Brands

  • Brand images without faces receive 23 percent more repins
  • Images that are red, orange and brown receive roughly twice as many repins than images that are blue.
  • Images with multiple dominant colors have 3.25 times more repins per image than images with a single dominant color.

Many thanks to Curulate for taking the time to unearth these valuable date points (and for putting them in a pretty package).

What Colors to Pin on Pinterest

Photo Credit: NASA HQ PHOTO

About This Author

Known as the “fashion publicist’s most powerful accessory,” (San Diego Union-Tribune) and the “West Coast ‘It’ girl of fashion PR,” (YFS Magazine) Crosby Noricks put fashion public relations on the digital map when she launched PR Couture in 2006. She is the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR, available on Amazon. Crosby spends her time managing PR Couture and mentoring fashion publicists through PRISM and Instappable, as well as the biannual NYC workshop, Fashion PR Confidential. Occasionally, she opens up limited consulting spots for emerging brands through her signature offering, The Brand Elixir.