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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of July 15, 2013 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of July 15, 2013

[Sponsored by Al Rodriguez Photography] Corporate Social Responsibility in a Social World, H&M Goes Ecommerce and #Hashtag Abuse

This post is sponsored by Al Rodriguez Photography. The Set NYC, Al Rodriguez Photography and JV Public Relations will present "A Fashion Night Out" during New York Fashion Week on Thursday, September 5th, 2013.  Up-and-coming fashion designers interested in showcasing their lines at this event Fashion Week 2013 this September should call (646) 339-6038 or email: to get more information about participating. Get social and connect with Al Rodriguez on FacebookTwitterPinterest and Instagram.


  • In a bold career move, this fashion editor went back to school to become an entrepreneur and shares some insightful things she learned along the way. Have you gone back to school and switched careers? (via Fashionista)
  • The fashion industry is creating a framework for other industries to use to create awareness, goals and internal insight. (via Search Engine Watch)
  • The people have spoken (via social media, of course) and they are influencing the way companies look at social responsibility. (via Harvard Business Review)
  • The heavens have opened and angels rejoice! H&M confirms that online shopping will be a real thing real soon. (via Styleite)
  • There is nothing more frustrating than not knowing all the answers to your boss's questions, but it’s ok. Here are some ways to make it easier than saying “ I don’t know”. (via Impertinent Remarks)
  • Some crucial marketing recommendations from bigs like Tory Burch, ASOS and H&M as shared at the WWD consumer marketing conference. (via Racked)
  • What Instagram video means for PR girls and the brands they work for. (via Your Coffee Break)
  • Designers are encouraging innovation and a new level of luxury for makeup. (via The New York Times)
  • Hashtags have evolved from simple tags to serious marketing tools, but are we using and abusing them? Read on and don't get caught being one of these seven hashtag #abusers.  (via the Cut)

Favorite Fashion Videos

Reminiscing on the great time we had at Fashion PR Confidential L.A. with this incredible video by visual poet, Erika Astrid

Photo Credit: Gabriela Camerotti

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at