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FPRF 7-26-13 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of July 22, 2013

[Sponsored by Cameo PR] Cynthia Rowley Goes Sweet, PR Pros’ Top Five Pet Peeves and Fashion Week’s New Home

This post is sponsored by Cameo PR - a full service public relations & creative consulting agency specializing in the growth of emerging designers, boutiques and brands. Cameo PR is proud to announce representation of Sorrelli, OK1984, Noah Waxman, Juliet & Company and Hot Sox. The brands will be joining the agency in their new home at 10 W. 33rd St. in Manhattan. Connect with founder, Malorie Kaye at malorie[at] and on Facebook, Twitter and Tumblr.


  • What Warby Parker can teach us about creating next generation brands. (via Forbes)
  • Thinking about launching a Kickstarter campaign? This analysis of a failed campaign is essential reading (via Epokka Press)
  • Visual content requres what we write to concise. (via The Walker Sands Blog)
  • Rebecca Minkoff teams up with Tumblr and Nordstrom for the coolest contest this side of Fashion Week. (via Mashable)
  • We all want maximum social media reach and interaction, no? But how to create that perfect post? Let these tips make the best of your next post. (via PR Daily)
  • Whimsical designer Cynthia Rowley takes on a sweet new venture with two New York candy stores. (via The Wall Street Journal)
  • Don’t be fooled by the rocks that they got.  Don’t let these four myths about Luxury buyers intimidate your marketing efforts. (via Luxury Daily)
  • Former Australian Vogue editor Kristie Celments talks about the reality of the size 0 in the fashion industry. (via the Guardian)
  • The top five pet peeves of PR professionals. What are some of yours? (via PR News Online)
  • Could New York Fashion Week finally have a permanent home? Word from the CFDA is that a move to Hudson Yards is in the works. (via WWD)

PR Couture in the Press

  • Wantering calls Crosby Noricks the Fashion Storyteller, asks about her favorite designers and advice she'd give her 14 year old self.
  • Oooh la la! PR Couture is #5 on the top 60 PR blogs in the world. We'll take it!
  • Do you podcast? Crosby chatted with Jaha Knight about PR, passion and so much more as part of her "2013 Lady Entrepreneur" series

Favorite Fashion Videos

Photo Credit: Gabriela Camerotti

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at