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Fashion PR Weekly News Round-up Fashion PR Fridays: PR, Marketing & Social Media News for the Week of July 29, 2013

Karl Lagerfeld: the Pope of Fashion, Marketing With Your Nose & Do Genes Determine Your Success?

  • Tablets and an app make the latest exhibition of royal fashion at Kensington Palace into an interactive designing session. (via the Guardian)
  • Lady Gaga is bringing it down a notch (really?) with a more subdued look for her new album with designs from Laurent and Balenciaga. (via Fashionista)
  • Pinterest unveils price alerts to turn pins into sales. Have you seen them? (via TechCrunch)
  • What mobile social networks are looking like now and how they’ll affect social ads. (via Business Insider)
  • A dress created by magnetic forces? Now that’s what we call attractive fashion. (via PSFK)
  • Karl Lagerfeld has given himself many a name, but Fashion Pope? Our favorite shaded designer gives himself just that title in a new, four-hour documentary comparing fashion to religion. (via Huffington Post)
  • A PR girl has got to eat! DKNY PR Girl Aliza Licht indulges us with some of her foodie favorites. (via the New Potato)
  • Marketing has always strived to appeal to our visual and audible senses, but what about those that engage our sense of smell? (via Business of Fashion)
  • This is the year where brands understand that editorial content is a non-negotiable. Which brand's content is making you swoon? (via the High Low)
  • Competition is something that drives our success, but what role do our genes have in the result? (via Levo League)

Favorite Fashion Videos

Photo Credit: Qsimple

About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.