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FPRF 8-9-13 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of August 5, 2013

The Secrets to Nasty Gal’s Success, Prabal Gurung’s Blog Series & Instagram Tops Consumer Engagement

  • Online fashion retailer Nasty Gal has seen some exponential growth in the past few years, and it all has to do with some pretty savvy (not nasty) tactics. (via Brand Id)
  • A Dutch product design student turned shoe designer created shoes made without any stitching or glue to create a more sustainable kind of footwear. (via Fast Company)
  • Want to know what it’s like being a social media editor at a major magazine? Allow Stephanie Miller from Self magazine to share. (via The Every Girl)
  • Looking for some more summer reads? These are some of the best fashion books every fashion PR girl should read. Have any to add? (via Lucky Mag)
  • PR Couture friend and founder of ELLE Communications, Danielle Gano shares some very wise lessons about becoming an entrepreneur. (via Lily + Jasper)
  • Burberry is a brand that’s always at the frontier of digital marketing and CEO Angela Ahrendts credits this to a little more than social media skills. (via Vogue UK)
  • Brands are offering consumers omnichannels of content, and they’re finding out they need to create consistent experiences among all channels to keep consumers on their toes. (via Forbes)
  • Prabal Gurung talks women, fashion and power in his new blog series. Who should he highlight next? (via Huffington Post Style)
  • Estee Lauder partners with Hearst to create mega content for their digital Flipboard magazine. (via Digiday)
  • Behold the power of the picture. Instagram beats Facebook in customer engagement for fashion brands. What brands do you follow on Instagram? (via Mobile Marketer)
  • PR Couture’s Crosby Noricks gets some love with a feature in The Graceships "Women We Love" series for making her mark in fashion PR. (via The Graceship)

Favorite Fashion Videos

Photo Credit: Haylee Barsky

About the author: Martha

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions or shoot me a note.