This week, I thought I would try something a little different and share some of my favorite influencers within the Fashion PR and Influencer Marketing spaces. After all, one essential component of any PR Tookbox are connections and relationships. I’m sure you’re already an avid follower of Oscar PR Girl and DKNY PR Girl, but here are a couple equally stellar PR Girls that will have you scanning your Twitter feed every 30 seconds. For more recommendations, check out this post by PR Diva (who, incidentally, is also on my list).
Sarah Evans / @prsarahevans
Owner of Sevans Strategy, a public relations and new media consultancy. Sarah actively lives up to her self-prescribed title of “social media freak”, as creator and moderator of #Journchat, a weekly live tweetchat for PR professionals and bloggers. She’s also an avid blogger of all things PR, and updates her blog daily with industry tips called “Commentz."
Reasons to Follow: Aside from her industry expertise, Sarah is passionate about tech and is an advocate for incorporating emerging technologies into her PR work. Whether it’s sharing an article about a new app that’s caught her eye or a social media research study that could improve the way your agency does business, her posts are especially useful for PR girls looking to get ahead in their jobs with the latest technology. A firm believer in sharing (social or otherwise), you will also find the occasional job posting on her feed.
Number of Followers: 93,402
SunHee Grinnell / @VFBeauty
Vanity Fair’s beauty director, SunHee is responsible for expanded beauty coverage in the well-renowned magazine and on VF.com. Her blog, which covers the latest news and products within the beauty industry, is a regular feature to Vanity Fair’s Trending content.
Reasons to Follow: What fashion publicist is not an avid reader of Vanity Fair? Although an editor, her twitter feed suggests a heavy dose of PR savvy. Her posts highlight beauty products, give shout outs to VF featured brands, and serve as a great model for PR girls looking to build powerful, long-lasting relationships with clients. Following SunHee will give you the inspiration you need to effectively communicate with clients and create noteworthy buzz for their brand via the social web.
Number of Followers: 7,219
Leila Lewis/ @WeddingPR
Reasons to Follow: So many links to total eye candy, wedding porn and discovery of tons of creative businesses that serve the wedding industry.
Number of Followers: 39,135
Gini Dietrich / @ginidietrich
The CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm, Gini is also the author of the celebrated industry blog Spin Sucks. Gini is an industry expert, having delivered numerous keynotes, panel discussions, coaching sessions, and workshops on the topic of online technology in marketing, sales, and PR.
Reasons to Follow: Gini was named “the number one PR person on the social channels” by Klout and TechCrunch, and number one on Twitter according to TweetLevel. And then there’s always her playful anecdotes about shoes, cycling, food and wine, which keep me smiling, alongside professional posts. Gini is my go-to social media guru, and her tweets deliver helpful marketing insights that no communications superstar should be without.
Number of Followers: 30,161
PR Diva / @PRDivaBlog
Penned by Aliah Davis McHenry, of Aliah Public Relations, PR Diva's Twitter account “informs, empowers, and engages” professionals interested in PR, communication, social media, and technology.
Reasons to Follow: Networking techniques, industry news, financial planning, job search resources: regardless of your experience level within PR, we’re sure you’ll find some helpful tidbits and links on PR Diva’s feed. As much as the handle will help you excel in your professional life, PR Diva is also a great source for articles written by women in PR about creating a healthy work-life balance.
Number of Followers: 2,671
Christine Kirk/ @LuxuryPRGal
To catch the scent of luxury, I turn to Los Angeles-based Christine Kirk aka @LuxuryPRGal. CEO of social media marketing agency Social Muse, founder of @luxchat and Forbes contributor, Christine shares not only relevant industry news but helps me keep my finger on what hot (and not) in the world of luxury, fashion and entertainment.
Reasons to Follow: If daily inspiration and use of the #crankypants hashtag don't capture your interest, follow Christine to live vicariously through pictures of multi-course dinners, romantic beach vacations and of course, incredibly astute observations and expertise when it comes to luxury brand's use of social media.
Number of Followers: 30,933
Pressure doesn't build great character, pressure exposes great character!
Who are your must-follow industry mavens? I’m always looking for new inspiration.
Photo Credit: AJU_photography