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Fashion PR Fridays: PR, Marketing & Social Media News for the Week of August 18, 2013 Fashion PR Fridays: PR, Marketing & Social Media News for the Week of August 18, 2013

J.Crew Pins Collection, Working for a Kelly Cutrone & Diesel’s Everyday Models

  • J.Crew is taking the catalog to the next level. The company that started its business with direct mailings released its new fall collection entirely on Pinterest. Are you pinning it? (via BusinessWeek)
  • Proper email etiquette should be practiced in any industry, so be sure to brush-up on some of these rules as to not be victim of the dreaded delete button. (via the Daily Muse)
  • Why every woman should work for a Kelly Cutrone-esque boss at least once in their life. Have you ever had to step outside to cry? (via Your Coffee Break)
  • It’s time to go back to school! Make the class with some of these helpful tips. How do you prepare? (via Shift Communications)
  • Condé Nast gets chummy with Amazon on a new deal in which you can buy or renew subscriptions and get immediate access. (via AdWeek)
  • English department store Mark and Spencer's tries to keep its stake in English closets with a new ad campaign shot by Annie Leibowitz and starring many British leading ladies including Grace Coddington (via The Guardian)
  • Behind the thread: This exhibit showcases purchased eBay items and the sentimental stories behind them. (via Fast Company)
  • Alexander Wang and Samsung partner to create a gym bag designed by some good ol’ crowdsourcing. (via New York Daily News)
  • Diesel counted on the help of Tumblr to cast 20 models for their fall campaign, and there is not one supermodel in sight. (via WWD)
  • Electric belts and glass wedding glasses are only a few of the pieces mentioned in a recently discovered video from 1939 predicting what fashion would be like in the year 2000. Did they get any right? (via Daily Mail)

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Photo Credit: AnnieAnniePancake

About the author: Martha


Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.