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Fashion PR Weekly News Round-up Fashion PR Fridays: PR, Marketing & Social Media News for the Week of August 12, 2013

Successful Storytelling, What Women in PR Need & Finding Your Own “Vogue”

  • Another of PR Couture’s favorite fashion PR girls Caroline Rothwell from Caro Marketing takes us back to her very first sample sale and reveals the person who has influenced her the most. (via Lily + Jasper)
  • The foundation for successful storytelling is to truly understand the customer. That way brands can know precisely what will resonate most with their audience’s aspirations and create the most effective message. (via Fashion Collective)
  • Do musical shout-outs equal traffic? Tom Ford searches have spiked since mentions in Jay-Z’s “Tom Ford” and Justin Timberlake’s “Suit and Tie.” (via L.A. Times)
  • A discussion on what Women in PR really need to survive in the industry. Do you agree? What would you add? (via PR Daily)
  • Working in PR you probably have doozies of interesting client requests. Here are some of the most, determined we’ll say, requests PR pros receive. What’s been the most extreme one you’ve received? (via Business2Community)
  • The Gap’s new "Back to Blue" campaign is taking over Tumblr ads with content driven by consumers sharing what “Blue” means to them. (via Mashable)
  • Juicy Couture launches a new well-rounded digital campaign that includes exclusive content to encompass and instill women empowerment. (via Fashion Notes)
  • Fashion PR isn’t just landing a coveted Vogue placement - it’s an industry that allows you many channels of success that are unique and rewarding. What drives you? (via NYC PR Girls)
  • New app ThirdLove helps you find the perfect fitting bra with the snap of a picture (don’t worry, you can keep your clothes on). (via TechCrunch)
  • No one day is the same in the life of a PR professional, but this pro breaks it down to what it can look like in terms of percentages. What does yours look like? (via Communications Conversations)
  • The Phillip Lim for Target lookbook is out and we want absolutely everything. (via Styleite)
  • The shoes have it! InStyle and Nine West team up to create an exclusive shoe collection that gives us the best of both collaborator’s worlds. (via USA Today)
  • From Google Glasses to fashion startups, these hard-working ladies are breaking stereotypes and causing all kinds of waves in the tech world. (via Refinery 29)

Favorite Fashion Videos

Photo Credit: Alba Soler Photography

About the author: Martha Chavez

Martha Chavez is a communications professional working in the nonprofit sector, but loves moonlighting in fashion PR as Managing Editor at PR Couture.

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Meet Crosby Noricks

Hi. I'm Crosby, Founder of PR Couture, Fashion Brand Strategist and PR Girl Mentor. I care about supporting and celebrating fashion publicists as well as helping companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixir sessions for brands or shoot me a note at