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Increase Campaign Results with Google Analytics PR Toolbox With Tribe Dynamics : Google Analytics Series

Improve Campaign Results with a Time of Day Google Analytics Report

I don’t have to tell you that in PR timing is everything, and the same holds true when it comes to publishing social media content. The leading industry example may still be the famous Oreo ad tweeted during this past Super Bowl’s blackout. However, no matter how great your content is, your strategy must also include insights around when to publish, as well as what to communicate.

This second installation of our DIY Google Analytics Report series will help you create a “time of day/day of the week” report in order determine when a website receives its greatest, or least number of visitors. This data can help to inform the right time to launch a new homepage campaign, tweet a news announcement, or when it's safe to perform routine maintenance.

You might be surprised by just how much experimenting with your publishing schedule will improve website traffic, engagement and conversion rates.

How to Create a Time of Day/Day of Week GA Report

  1. Go to “Custom Report” and click “new custom report”

  2. Enter a title/name for your report such as “Time of Day Monitoring Report”

  3. Select the “flat table” type

  4. Click the “add dimension” button and select Other > Hour

    • to monitor by day of the week, click the “add dimension” button and select Other > Day of week
  5. Click the “add metric” button and select Visitors > Visits.

    • You can include as many metrics as you would like. Some additional metrics to track would be pageviews, pages viewed/visit, bounce rate, and % of new visits.
  6. Save your report and choose a date range to view the results.

time of day GA report

Helpful Hints:

  • If you’re new to Google Analytics, here’s a cheat sheet for help deciphering dimensions and metrics related to time-of-day monitoring.

  • The specific hour listed in the column furthest to the left, will be a number between 00-23, and will reflect the hour of day in the corresponding time zone for your account (regardless of where the visitor is).

  • Days of the week are numbered 01-07, 01 representing Sunday. When viewing analytics, we recommend that you look at date ranges that are multiple of 7 (spanning Sunday to Saturday) in order to avoid bias.

Is Time on Your Side?

Regardless of whether you choose to monitor by the hour of the day or the day of the week, time is an important consideration, particularly when creating live content. If you plan a Google Hangout, for example, it's important to host your event when the largest percentage of your community tends to be online. The more you know about your target audience the better informed your overall strategy.


For more information about how Tribe Dynamics helps PR professionals manage and monitor influencer outreach, take advantage of this exclusive offer for PR Couture readers. 

 

Photo Credit: abnormalbeauty.

About the author: Christina Goswiller


LA native Christina Goswiller traded palm trees for the Stanford tree, where she studied political science and graduated with honors in 2012. Since her move to San Francisco, she has fallen in love with the entrepreneurial spirit of the startup world. Christina is particularly interested in the growing importance of technology within the fashion industry, which she follow through her work with Tribe Dynamics.

One Comment

  • Alex Walker
    Posted September 9, 2013 at 8:24 pm | Permalink

    This is a brilliant idea not only for PR firms but also for many marketing departments as well. This post is very helpful by adding in step by step procedures and the cheat sheet for google analytics. Thank you for posting a practical and useful tool to use.

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.