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How to look good on video

7 Tips to Look Great During Video Chats, Interviews and Meetings

Whether you are applying for fashion PR jobs on a different coast, setting up meetings or securing video interviews for your clients on top blogs, the almighty Skype interview presents a series of unique opportunities (you can have tabs up with talking points) and challenges (how to avoid looking washed out and pixelated). We've done a few Skype interviews before on PR Couture, like this one with IFB founder Jennine Jacob, and this one with author and Style Coalition CEO Yuli Ziv, but I've honestly refrained from doing too many because aesthetically, they aren't my favorite. I'm constantly trying to find the right spot in my office kitchen to create a background and lighting situation. Most often, I have failed. My most recent  video chat set-up  is in front of a calendar made up of blue and white squares. Imagine my mortification when a Brand Elixir client asked if I was Skyping from my bathroom! Egads.

Given the fact that more and more companies are pre-screening talent through Skype interviews, pitch meetings are taking place through video conference calls,  and video content is a powerful medium for bloggers, I really appreciated this tips sheet from Prescriptives' Beauty Genius Erica Bishop. Erica video chats with women all day everyday helping them find their own custom shade (I've done it and loved the result), and knows a thing or two about looking good on a v-chat.

7 Steps to a Better Video Chat/Interview

Photo Credit: Ryan Tir

About the author: Crosby


Known as the "fashion publicist's most powerful accessory," (SD-UT) and the "West Coast 'It' girl of fashion PR," (YFS Magazine) Crosby Noricks is a brand strategist, author and founder of PR Couture. Crosby was included in the iMedia 25 Class of 2012 Internet Marketing Leaders and Innovators, and enjoys helping fashion and lifestyle brands connect with their audiences in meaningful and creative ways.

One Comment

  • Jen
    Posted November 25, 2013 at 12:17 pm | Permalink

    I really enjoyed this particular blog. We were just learning in my PR class how interviews, meetings, etc. are taking place on Skype more, and more often. This tips are excellent to know while entering the work force. An interview is your first impression to your employer, and you want to make sure that you come off looking as professional as possible. Thanks for all the helpful tips! :)

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Meet Crosby Noricks

Hi. I'm Crosby, the founder of PR Couture and a fashion brand strategist. I care about supporting and celebrating fashion publicists as well as helping rad companies connect with their audiences in more meaningful ways. Recently, iMedia included me in their annual list of 25 Internet Marketing Leaders and Innovators, along with people from Starbucks, Twitter and Volkswagon, which I think is pretty neat. Like Elle Woods, I am a Gemini-vegetarian (that's about where the similarities end). Let's connect: Check out my full bio, Brand Elixer sessions or shoot me an electronic communiqué.